Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Hardcover – April 1, 2006

I am have challenges coming up with headlines. This not only offers samples of headlines we can adapt to our niches, it offers formats of creating headlines that get people to read emails.

This book was good for someone like me, who has no marketing experience or know-how. The examples are very helpful, and you can tweak them to fit your context. I would have liked a bit more development in places, and there were several errors in the text, such as typos, which suggests some carelessness.

The book delivers EXACTLY what it promises. How do I know? One of the titles in here, literally made me rich.I wrote an article using one of the titles in here and generated over 3 million visitors to an article which ultimately led to the acquisition of my online publication (AllFacebook.com).While yes, the content is incredibly simple, it's a book filled with great headline examples. To take simple content at face value is incredibly foolish. There is no doubt that there is a headline in this book that you can use to sell pretty much anything. I toss the vast majority of non-fiction books that I own but this one has survived the test of time.It's always sitting with the small stack of books that I actually want keep.If you want a course on copywriting, then go somewhere else. However if you want a massive list of headlines and explanations on WHY they work, then get this book. Given that headlines account for 90% of the effectiveness of copy (wish I had a stat for this), this book is priceless.Best of all, you can get the kindle version if you really don't want to cough up the money for the hardcover version! This wasn't an option when I first got the book as the Kindle didn't yet exist :) I have bought this book for others and I'd recommend it to anybody looking for a simple yet HIGH IMPACT copywriting book.

Finally, someone that gives the reader exactly what they are looking for, a transparent method for creating headlines. When you have a business to run and you need to bring in more traffic there is no time to go back to school or read piles upon piles of books just to create an effective ad. Also, you don't have money to burn to hire a marketing professional that doesn't produce the desired results with their work.So "Advertising Headlines that Make You Rich" is a godsend book that gets right to the point by providing over 250 headlines that can be practically used for any industry. Reading the book was quick, it took me less than a day to read. There was no fluff or nothing unreasonable like the author speaking to you as if you are suppose to know marketing jargon or telling you to do something you never done before. As a business owner I'm not looking to get a marketing degree, just find something simple and effective, so I can focus on what I do best... running my business.If you're a small business owner, aspiring entrepreneur, or network marketer that would like an easy do-it-yourself guide that gets the job done then purchase this book. There are literally, thousands of books on people telling you what to do, but very few on people showing you what to do, and David Garfinkel clearly understands that. You won't go wrong purchasing this book.

What Advertising Headlines does well is give you a basic introduction on how to write headlines that nudge people to read what you have to say whether that appears in a print article, online ad, or a commercial.The key word is basic because you will in no way be a guru of headline writing when you are done reading this book. What you will be equipped with are 20 proven headline templates that can be tailored to your specific needs. Why are headlines important? Because as the author describes, headlines are what determine whether or not a person will read your copy, and, by implication, whether or not they buy what you are selling.Part I of the book has twenty chapters each of which is devoted to a proven headline that works like, “Get Rid of that Nasty Habit Once and For All.” The author then gives about a dozen tweaks of his headline for specific businesses and then provides a few paragraphs on how to adapt the formula behind the headline to meet your unique goals. Each “chapter” is only about 1-2 pages on a Kindle so the logic that goes behind the headline is very sparse.Part II of the book has ten brief chapters on what makes powerful headlines and why certain techniques work better than others. Here, you will find some useful nuggets like, “Where most people go wrong with headlines,” and “10 golden rules for writing powerful headlines.” A unique benefit is a section on how to apply techniques to Google Adwords and personal websites.Potential readers should note and be prepared that scattered throughout Advertising Headlines are unwelcome intermissions where the author invites you to stop and buy his even more expensive advertising programs. As far as value is concerned, I paid $10 for the Kindle version which in my opinion is a bit of a stretch. Certainly if I paid $25 or more for the print version, I would be highly disappointed.

This book starts with brief explanations then gives you examples of headlines with possible variations for several different industries. Then it covers some ways to create your own headlines. It has something about everything as far as headlines are concerned. From news paper to websites to AdWords you’ll find it all. The links provided towards the end of book, don’t work. Overall I like the book and recommend it.

I bought this book on Michael Hyatt's recommendation. It took me a while to get into it and even then I found it hard to apply to my current situation. There is quality material here but I just struggled to apply it to my current situation hence the advice to review which I am going to do in 6 months.

David Garfinkle makes creating headlines straight forward. This will be one of my copywriting resources for years to come.