Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – October 1, 2014

This is literally the best $15 I spent in 2016. I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word "booking" instead of "bookkeeping". This is an ad I had spent hundreds of dollars on.Needless to say, my confidence was dashed. So I started trying to educate myself on Adwords. I took courses on Lynda, read blogs, took classes on Udemy, you name it. Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own.Until now. Once I started reading this book, I could not put it down. I finished the book in two days, and it is HEAVILY annotated. I immediately found mistakes that my previous consultant had made in my Adwords account. Today I ran my first ads on my own, with no outside input. I feel confident about them.Don't waste time with other books and outside Adwords consultant. Buy this one, manage your account on your own.I'll update this review once my campaigns have been running a few months to see if this confidence remains down the road.

Perry is a world class AdWords guru and marketing guru.There is very High value in this book. Whether you are a seasoned veteran or a newbie.And to hell with people hating on all the email opt in links,1 he is a marketer and has every right to practice his profession the way he wants to, and that means growing his list by providing value in return for opt ins. 2, you are not forced to opt in, the value in the book is already great enough.3, opting in gives you even more value, cause he sends you tons of useful information.So, yea, this is the besT book on AdWords I found, and I've taken AdWords tutorials and read many books on it.

A really terrific book. I had to get over the "salsey" talk in every chapter to really start liking this book: every chapter starts with a couple of paragraphs about how this chapter will change your life and get you to make millions of dollars! (hence the 4 & not 5 stars - it just gets on your nerve)What I really like the most about this book is how it combines all sort of aspects. Not only does it give you real-life technical pointers about managing an Adwords campaign, it actually talks about different things you need like copywriting, managing your time and staying positive.

I just start reading the book, I read over 50% of the content on the kindle version, excellent the formatting.I've been waiting patiently for the release of this edition.I realized that I was wasting time and money in how I was setting up the pay per click marketing and not just me I know many clients that gave the control to Google Adwords team and other internet marketers to manage their PPC campaigns and they don't even know what are getting back for the money invested, now I am feeling more confident on what I am going to do with my advertising dollars and I know I need to stick more with Perry Marshall's teachings and tools to master these skills.Thank you Perry, I will update this review once I put in practice and get results with your teachings in the book.

Great overview for any small business owner considering adwords. Depressing as I learned I was simply wasting money and lining Googles pockets. I had just hired a ad company to manage my adwords and did not quite trust them so I wanted to know more. This book was wonderful. I was able to evaluate what they wanted to do, I knew the question to answer. When they created lousy ads I caught them. I would have had no idea in the past that what they were doing is wrong. For now I am still using them as I do not have time to manage adwords myself. If there performance and my ads do not improve I now know enough so I can fire them. A must read even if you just skim it.

What I ** LOVE ** about this book is its honesty. For example, Perry tells you POINT BLANK never EVER have a Google rep "optimize your account," and he explains that - unfortunately - many of the Google AdWords reps are not very good. Most of the other books on Google AdWords are apologetics - they don't really "tell it like it is" but rather tell you "like Google would have you believe." This book is full of excellent tips and tricks, even for seasoned veterans, plus great resources, plus a wonderful "objective" attitude. I can see why Perry says he's #1 in AdWords, and he's right.

A step by step book that is easy to follow and tracks well with Google AdWords. Such detail, that if I wanted to read it, and absorb it, in just a few days that I found that I would have to take frequent naps so that my brain could digest all of the meat in this book. Well worth the money; and, the turn-around time using Amazon was awesome. My campaign? www.executormanual.com..

The book has a lot of info that is there to make the book longer and is not neccessary. If you are looking for clear guidelines you have to be looking for them. It's not bad if you know nothing about the topic. But if you are looking to learn how to really get results is all to blurry and generic. But depending on the reader could be a good starting point if you can handle the fluff and waste of time reading the parts that don't matter. I would even give it a It shigher mark if it would have cost less or nothing since they are following emails forever for the next sale. But If you pay for something you hope it will give you what you need.Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)