Forever New Stretch Active Wear Laundry Detergent, Powder, Original Scent, 32 Ounce - Ideal for Workout Clothes, Swimwear, Yoga Wear, Athletic Gear, and More

this is a great product. hard to go back to abrasive cleaners when you have tried this

I bought this because we have lots of athleta and such clothing. Lovely scent, cleans well and rinses out. No residue feel or staining. Got out the kids stains. Not a complaint here and it doesn’t take much. A tablespoon per load. What’s not to love?

Very happy to have purchased this after reading all of the positive reviews. It has restored the like-new condition to all fabrics such as cotton polo shirts, athleisure wear and fine delicates! It is super effective as a handwash or machine wash method. A little amount is all that is needed for HE machines or handwashing -- so it is cost effective. Thank you for a fantastic product made in the USA! (I purchased this product and this is an independent review.)Updated March 2021I have re-ordered this wonderful fabric care and have recommended it to many people. It has continued to be the best fabric care for restoring like-new body and preserving color for all athleisure wear, polo shirts and lingerie. Thank you for a great product and Made in the USA.(This is an independent review from actual purchase).

Ordered Forever New “Stretch active” detergent for my varsity collegiate athlete and let’s just say.. She can stink!! The fact is, sport uniforms.. especially her workout clothes from 2 a day practices (washed daily!) can hold onto nasty smells- especially the stretchable underlayer.. Spanks, Sport bras, Socks, Panties… Not a good thing!! Truth is.. my girl is a beast on the field but she likes to embrace her soft, clean, feminine side when she takes of her cleats..Doing wash daily I had a vigorous routine.. soap pod, scent booster, softener and dryer sheet! Im a wizard at removing stains + brightening colors but even my pricey concoction.. was “covering up and masking” issues while irritating her skin!!Stretch Active (baby powder scent) has stepped up in the washing arena and I’ve seen some differences. Using only detergent and dryer sheet.. skin feels better and after x3-4 cycles of Stretch- smell has all but dissipated. The biggest offenders: sport bras, socks, panties- I had to do a handwash soak in the sink.. after x3 round- it seems clothing has let go of unfavorable smell! *I’ve found using in a hand wash setting, detergent is far more effective at getting smells to vacate. Im just not sure how realistic that is as a daily solution.. Especially if wanting to use on towels that seem to hold onto that old water smell?Mine didn’t include directions/proportion amount- as of now, I’m using x1 full scoop included inside (like baby formula!) With small/med. load- added directly to h2o flow into drum. I see the smaller 16oz jar will go fast! So, best to be intentional with the use of Stretch or it will prove costly!I suggest the product for on hand solution when items hold onto smells you don’t want! It’s a resource/rescue of sorts for me. Bc of price I plan to use in this capacity.. with a family of 6 and loads of daily laundry- a jar would only last a week! Hoping info can help make your decision.. stay safe everyone.

I have been using this for 5 years. Great Product!

Hopefully the right stuff for hand washing my cycling kits. Scent is light and pleasant - not chemically like other sport washes I’ve tried. Dissolves quickly and easily with no grainy feel. Rinses out well.

This soap was re-made and improved to be gentler and less harsh on clothing last year. The product I received was the old harsh soap in the new bottles.

This powder is amazing at cleansing odors...not only athletic clothes but all laundry. The scent is fresh and clean! Love it and keep it on hand always‼️