AmeriColor, Super Black, .75 Ounce Bottle, Soft Gel Paste Food Color

This product is awesome. I was able to mix it in with my fondant and make amazing polkadots for my daughter’s cake. What an amazing black

I was thrilled with how nice and dark this got. Black coloring I have used in the past has been too grey or blue. I needed very little of this for a super black buttercream. Very happy.

Work wonders true to color

This really worked.

It’s black! Note- mine looked a dark gray at first but after letting it sit for several hours, it did turn black.. not sure if my eyes were deceiving me or the color just deepened after sitting for a while.

I found I was endlessly adding lots of drops to make my royal icing 'super black' as what this black is named. I used at least half of my small .75 bottle of super black coloring which seemed like a bit much. Even then it was not a true black (more like a lite charcoal black). I added Wilton brand black gel coloring which reached my very small amount of icing in a small bowl to a true black color of icing.

I finally received the color that I ordered - there was a mixup on the seller's end, but they didget right on it and send out the right color. I have not used it yet - I bought it for special cupcakesfor an event in a few days. I'll add to the review when we have actually used the product.I did want to mention, though, for those who think this might be a really great deal - the bottleyou see in the photo is NOT the bottle you are purchasing. You are getting one of the very small (under 3" tall)drop bottles, not one of the large ones shown in the photograph. I wanted to point that out, because for people whoare only looking at the photos, it is misleading. Not sure why some sellers feel the need to be sneaky, butI guess they try for more sales that way.I'll be back to review the actual gel once we are done with the project.Just don't expect the big bottle when you purchase from this listing.UPDATE:Well, I am now a HUGE fan of the gel coloring!It worked like a dream, gave us a beautiful frosting that looked like black leather (but soft).No purples or blues, no weird shades - just great color.Now I will probably have to get more colors, because with these, I might start decorating cupcakes again!I am adding a photo of our cookout cupcakes that we used the frosting for... it all looked great!

This is a great product! I used it to make Black Velvet Cupcakes with Black Velvet Frosting for my husband's 50th birthday. It was beautifully black! So many kinds of food coloring just turn things grey. But this one? True black!!I bought it because I was told it doesn't turn your teeth black when you eat something colored with it (as long as you are coloring chocolate frosting). This IS true if you eat one black cupcake with black frosting. Your teeth remain white. However, our guests who ate two cupcakes? Yeah.... They had some issues. The dye stuck in the corners of their teeth making them look a little 1960s British. (Oops.)We sent leftover cupcakes home with family and friends. No one felt ill or anything after eating them but.... You know how if you eat beets, your 💩 turns red? Yeah.... If you eat a LOT of this? Apparently, your 💩 turns purple. This would be laughable but... I heard it stained some toilet bowls. 😬 (Yes. I got phone calls. 🤭)All that aside, I absolutely would use it again. I just wouldn't offer anyone seconds or thirds. (Or I'd use different cupcake / frosting recipes and not use the whole bottle making 24. 🤷)