Brand Activism - From Purpose to Action Hardcover – 12 July 2021

Brands have been an integral part of our lives and the society as a whole. While some would say society shapes the positioning of brands, others would point out how brands shape society too. And there are countless examples of society and brands aligning with each other and their employees and customers. As a marketing student, I have had to go through multiple case discussions and booklets detailing the journey of various brands, what worked for them and what didn't. In this book, @philip.kotler and @christian.sarkar tell us in layman terms, what is required if business if it intends to continue to thrive in society. The authors take us through both progressive and regressive activism and highlights how exactly the CEO, the employees and the customers can also act as brand activists for the business. It provides many frameworks that can be easily applied to practical situations. A lot of the strategies can be modified and applied for one's personal brand too. Especially us bookstagrammers can definitely apply them to build our own brands on Instagram and target that organic growth in these terrible times of suffering reach.Give this book a try if you are trying to grow your small business, working on your personal brand or working for a company whose brand goals you want to align yourself to. It is also ideal for entrepreneurs working hard in this VUCA world