Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
M**M
Smart philosophy, proven framework & simple action steps
This is an excellent book that provides a proven strategy and tried-and-true tactics that work. I can vouch for Daniel and Glen personally, since I've known them since 2006, worked with them, learned from them and watched with admiration how they have grown their business success phenomenally since then.I've also been watching the online quiz and scorecard space for years, and have been unsure of how to make it work well (without it feeling gimmicky or invasive). And that's even though I am co-founder with an online personality profiling system (but not a scorecard) that over 30,000 people have taken worldwide.Over the past few years, I have been looking more closely at whether (and how) scorecards could work for me and my clients. I even tried out a couple of platforms - but wasn't yet convinced. Scorecard Marketing has cleared up my questions and concerns, by going beyond the blanket promises I've seen over the years, and providing a far more reasoned and practical framework that aligns with my values and experience.I can now see how a well-considered scorecard can be a powerful business asset for most businesses, including those I prefer: ones whose services provide transformational results for their clients. Like any powerful idea, I believe it will take hours or days (not minutes or hours) for most of us to do this well, but this book will make it quick and easy to get started and get live far more quickly with a quality scorecard.P.S. To address one comment in these reviews: yes, Daniel's own platform is mentioned frequenty, but: a) he's not pushy or repetitive, since each mention is strictly in context with the next step in the process and b) there are plenty of others to choose from, if you're serious about using this approach in your own business.
S**E
Arrived quickly
Good condition. Very 😊
A**R
Concisely presented, offers innovative and effective ideas.
Like Dan Priestley's other books, Scorecard Marketing is highly valuable for anyone interested in novel marketing strategies. Daniel presents a unique approach to generating leads through scorecard marketing which is innovative and effective. The book's writing style is short, concise and easy to understand, making it perfect for busy entrepreneurs. However, the book is only a starting point and you should investigate the software. Overall, Scorecard Marketing is a must-read for anyone looking to improve their marketing strategy and boost their business. It's an easy read, packed with useful information that can be put into practice immediately. I would highly recommend this book to professionals and entrepreneurs looking to enhance their marketing efforts.
K**R
Eveything there is to learn about using scorecard app :) ... hmm, not much else :(
If you already wanted to purchase the scorecard app as advertised throughout this book then this is an actual written form of this companies sales call to you ( disguised as a book). If you decide to purchase this book, You will NOT pass go, you will NOT collect £200. You WILL however, learn about all the reasons why you should purchase (or not) the scorecard app. You WILL be disappointed if you were hoping for a real book to read and not a very clever free F/B advert... sales pitch /calling card disguised as a one. Hats off to you Daniel, I have to admire your style, off to subscribe to your channel and find out more.
S**T
Must read if you want to get #scorecards and business results
What did I love ?The book is small and focussed , easy to pick up and read, much less general philosophy and much more practical fundamentals you can apply today at no cost.Should you read it ?If you don’t know about scorecards 100%, and If you want to give yourself an unfair advantage with TheEntrepreneursRevolutionPsIf you haven’t heard of scoring and qualifying leads and prospects and you’re still into what my friend Tom calls pitching and pursuing ..It’s time to pause stop reset and read this book.. and start to see how you can move to sort and qualify.This is how you’ll build raving fans for life and that makes the difference.It’s more essential now than ever to focus .. and once you’re clear on your #customeravatar this book will help you find a way that you can really attract and serve them if you do it rightSadly most people haven’t got that yet.Daniel’s book is built on real world experience and results for him , his clients and partners and friends.I should know .. I’ve spent over a decade watching and shadowing him in meetings here in the uk and around the world.So yes I’m biased .. but that’s because I know what I know, and we’ll I’m a professional .. in this.So for me it’s a thoroughly recommended if you want to fast track what you know about Scorecards and really be #aheadofthecurve.To be clear .. my name is Simon Hedley and I suggest you read this book.
B**O
Lead generation tool
Started reading the first part of this book on leads. It is compelling to read. Makes so much sense. No leads no sales. Good tool for a business to generate leads by setting up scorecard profiles for the customer to figure out where to improve. Awesome!
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