How do I use this face wash and how often?

This is a daily face wash that is gentle enough to be used every morning and night. Simply massage a coin-sized amount over damp skin and rinse with lukewarm water. Remember to apply a moisturiser afterwards!

What will this face wash do?

The FACE 4WARD Face Wash removes dirt and dead skin cells by clearing blocked pores without irritating sensitive skin. Using consistently helps to improve skin-tone, blemishes, and the appearance of pores.

What’s different about this face wash?

Unlike others, this face wash contains moisturising ingredients so your face does not feel dry or tight after use.

Is the Face 4WARD Face Wash suitable for oily skin?

This Fragrance-free and alcohol-free face wash can effectively cleanse all skin types, whether your skin is dry, oily or acne-prone.

What is Willow Bark Extract?

Derived from Willow Bark trees, this high-quality skin-loving ingredient is perfect for gentle exfoliation for more radiant skin.

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🌟 Elevate your skincare game—because your face deserves the VIP treatment!

PROUDLY UK MADE - Crafted locally to ensure premium quality and sustainability.
PURE ETHICAL BEAUTY - Fragrance-free, alcohol-free, and PeTA-approved vegan formula for conscious grooming.
ALL DAY SKIN CONFIDENCE - Formulated for day & night use, suitable for all skin types including sensitive skin.
DEEP CLEANSE CLEAR SKIN - Unclogs pores and reduces blemishes with natural Willow Bark Extract.
GENTLE YET POWERFUL EXFOLIATION - Fruit AHA Complex melts away dead skin cells without irritation.

FACE4WARD Daily Face Wash is a 125ml vegan, cruelty-free cleanser enriched with Willow Bark Extract and Fruit AHA Complex. Designed for men, it deeply cleanses, exfoliates gently, and minimizes pores while being suitable for all skin types. Fragrance and alcohol-free, it supports clear, rejuvenated skin day and night, crafted with premium UK quality standards.