Permanent 4N Medium Natural Brown Hair Color Dye - Naturally-derived, Vegan & 100% Gray Coverage that Lasts up to 8 Weeks

I've colored at home for many, many years and used everything on the market from Sally's beauty. This one last longer than any I've used in the past and doesn't get brassy.

I wasn’t thrilled at the price compared to what I had been using , but I’m a believer after the first use . The color was richer, my hair was soft and shiny . The color has done a great job of not fading lije the other brands . There has been just a little . It’s been 8 weeks ! Yes my greys are showing at the roots , but at least my color is still a rich brown instead of faded orange/ brown . I’m impressed . I will buy it again - and I have bought it again .

I got this to deepen my natural color just a bit and I really like it! The color is nice and coverage is even. I used this with a Better Natured developer and it went perfectly, plus my hair feels incredibly soft and healthy post-dye. No strong dye smells either, and no mess in my shower to clean up after dyeing despite the dark color. I also found that this didn’t stain my skin nearly as much as I’m used to when dyeing at home, both my face/ears/neck area and also my scalp. Really pleased with the final color but even more so with how shiny and healthy my hair is. Would absolutely buy and use this again - super happy with it!

I didn't catch that I would also need to buy solution to mix with it. Maybe I misread, maybe not. I'm annoyed.

When I got this permanent liquid cream color, I didn't know that I would need an activator. Unfortunately, that means I cannot use this as I do not have access to somewhere that sells activators. I cannot give an honest review of this product because I couldn't use it. I gave four stars because "90% of it is naturally derived" which is always better for your hair. It does not come with gloves so if you don't have any you might want to grab some before using it. Definitely get your activator before trying to use this product. I can neither recommend nor not recommend this product. I'll update this review once I get the activator so I can try it.

The color is great and my hair feels healthy. It does not have a strong scent like other dyes. I have stubborn greys that sometimes don't dye. But with this brand I had none of that. The color also lasts longer than other hair dyes I have used in the past. I will definitely buy this again.

The packaging is beautiful. I especially like that this is made of 80% of naturally derived ingredients. It’s never natural for hair dyes; majority of it is chemicals.The smell is not as strong as the chemical ones.The color is wonderful and covers the grays.

I liked the scent of this dye, it wasn't overpowering, and I like that it's made from clean ingredients. However, I am not very happy with the results. Overall coverage was light at best, and I don't have much gray hair at all.