

| Best Sellers Rank | #3,793,544 in Books ( See Top 100 in Books ) #288 in Business Sales (Books) #1,128 in Business Marketing #2,210 in General (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (64) |
| Dimensions | 7.6 x 0.7 x 10 inches |
| Edition | 2nd |
| ISBN-10 | 0198829256 |
| ISBN-13 | 978-0198829256 |
| Item Weight | 1.74 pounds |
| Language | English |
| Print length | 392 pages |
| Publication date | March 12, 2021 |
| Publisher | Oxford University Press |
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