![Puracy Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Free & Clear, 16 fl oz, 64 Loads)[Amazon-developed Certification] Compact by Design](https://m.media-amazon.com/images/I/61Ri2hp4lvL.jpg)








🌿 Clean smarter, live fresher — join the Puracy laundry revolution!
Puracy Laundry Detergent is a compact, enzyme-powered liquid concentrate offering 64 loads per 16 fl oz bottle. Made with plant-based, non-toxic ingredients, it effectively removes tough stains while being gentle on all fabrics. Developed by expert chemists, it’s ideal for families seeking safe, eco-friendly laundry care with a fresh, free & clear scent.








S**Y
Great eco-friendly laundry detergent
This is a great laundry detergent. It cleans very well, leaves no residue, doesn’t have any build-up in my washer dispenser. It has a nice subtle smell also. I bought it over a a month ago and, following the directions, I be only used 2 pumps per load and I’m still not out. So, the recommended 2 pumps is very accurate. I got it for a very good price initially but I think it’s gone up a little. I’m waiting and watching the price so I can purchase it again. I love it!
J**W
Worth a try.
Works well. You still need to use stain remover, but that’s to be expected. Haven’t found a detergent that doesn’t require stain treatment. Clothes feel good and smell clean. I will purchase it again.
J**
Incredible Results – A Must-Have for Stain Removal!
This product truly delivers! It’s completely removed tough stains like oil (from salad dressing), blood, and even rust from my white dress Burberry shirt. As an architect and real estate broker, I need to look sharp for client meetings, but I’m also frequently onsite at active construction projects—so stains happen.I only wish I had discovered this sooner. It could have saved so many high-end pieces I sadly tossed, thinking the stains were permanent.What really impressed me is how effectively it removes stains without damaging the fabric or fading the colors. I’ve used it on Burberry, Gucci, Valentino, and Christian Dior items, and every time they’ve come out looking brand new. Even a blood stain on a white Burberry dress shirt disappeared completely!Incredible Results – A Must-Have for Stain Removal!Highly recommend—this product is a game changer. A+I’ve also recently purchased their detergent and love the way it smells, it’s minimal packaging and refillable pump.
C**Z
Cleans Great & Gentle to skin
Good product- love the refill size!Expensive, but I still buy it- cleans everything!Super sensitive family, but zero skin irritation.Hint: Rinse twice if your skin is sensitive -No fragrance - just good, CLEAN clothes.Yaay
C**A
Puracy Laundry Detergent
This is a nice, organic detergent - still looking for a great detergent which smells nice & isn't harsh on my clothes & doesn't create those ugly pills on clothes which totally ruins them. So far this is a good laundry detergent.
J**D
Excellent product, good science, could be less wasteful
This worked very well for us (old top loading washer). I didn't put it through any scientific tests or need to deal with serious stains. It's easy to use, just pump once or twice, and it's fragrance-free (I think they sell scented versions as well).I like how committed to science and reality Puracy is, particularly how they stood up to the EWG and their binary neurotic approach to ingredients as mundane as borax, which is completely safe as a <1% ingredient in a laundry detergent. As long as you don't add Puracy to your cereal every morning for the rest of your life, you're good (and probably even if you do...)Seeing actual surfactants in Puracy's ingredients won me over compared to Molly's Laundry Powder, which has none. Molly's only has washing soda, baking soda, Epsom salt, and table salt. I don't know what dark magic Molly's has unlocked there, and it seemed fine when I tried it, but I had no stains to test it on, and I just couldn't get around the lack of surfactants/detergents, the potential long-term accrual of grease/skin oil on clothes due to Molly's not removing it, and any future stain drama where real detergent is needed. I also like that Puracy has enzymes, including lipase, which is less common. (Though I'm confused by stuff Puracy has said about the enzymes needing 15+ minutes to kick in – do they get that amount of time in a typical washing machine's wash cycle, before the rinsing starts? Seems like it's over by then, or almost.)My only complaint is that the pump bottle design wastes some of the product, since it will leave some on the bottom, un-pumpable. I like to flip bottles near their end-of-life to get all the product out. It's not a huge thing, and I guess it's less of a problem if you buy refill jugs and keep refilling – I assume they sell refills.
T**N
Fresh, fluffy, clean and no added scent
Fresh and Fluffy. Never have I experienced clothes that smell and feel so lovely. I am new to green laundry detergents - but I have used all of the regular brands like arm and hammer, tide, era and recently all free and clear. This FAR surpasses anything I have used (and I have been doing laundry for 56 years). It is actually a pleasure to fold clothes. Stains that I thought were there forever, Gone! I have not used fabric softener in years because...I don't see the need and they clog up my clothes (gunky/smelly). But, with Puracy laundry detergent, the word 'fabric softener' applies. I did not get the promised 64 loads - I actually did the experiment. I got 43 loads. All good for the environment!