Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office Paperback – 11 Jan. 2005

For novice salespeople or experienced closers, I believe this wraps up the fundamental knowledge you should know to be more effective in less time. It delivers it all as linear, easy to follow process reinforcing what you know, highlighting what you need to know and in the exercises,Parinello gets you to do what you know you should be doing... but simply never get around to. Real value lies within these pages. Thanks Anthony

This well-disciplined book reflects the focus, clarity and drive required to sell successfully to the top dogs at corporations great and small. Top corporate officers often have specific "Type A" personality characteristics. By factoring those attributes into the way you approach and sell to these "very important top officers," you'll increase your closing rate significantly. It's hard to imagine an aspect of top-echelon selling that author Anthony Parinello hasn't already considered, and his coaching here is particularly valuable for newer salespeople. getAbstract believes that anyone who wants to sell to the upper ranks of the corporate food chain ought to get to know VITO - and this book.

Trains you to learn how to get to the decision maker.

Good read for sales people.

Good reinforcement and addition to sales philosophy and systems presented in prior books. Include this book in your sales library.

worth purchase as part of series.

The author speaks from experience rather than blathering on about lofty concepts that have never been tried. Picked up a few ideas making the book well worth it. I refer to it when working on a sales initiative​.