Minimates are a block-styled miniature action figure originally created by Art Asylum in 2002 and now released by Diamond Select Toys. The basic Minimate figure design has a 2" tall body that resembles an extremely simplified human form with 14 points of articulation, higher than average for block figures. Released in both specialty stores as well as mass-market retailers, Minimates are made for both kid-friendly and adult-oriented properties, giving them a diverse fan base.