Fudge Professional Blow Dry Aqua Primer, Hyaluronic Acid, Heat Protection, Volumizing Results, 150 ml

I decided during the pandemic to stop straightening my baby fine naturally curly hair as it was damaging it too much and to say I've been on a journey with products would be an understatement!!!Having straightened my hair for over 20 years I had no idea at all how to care for it curly, but i soon learnt that it depends entirely on the products I use, especially whatever I'm using to provide some lasting condition and hold. Even though it's very fine, it takes flipping ages to dry and the line between it being dried enough so I'm not walking around with damp hair all morning and it going too far and going into candy floss is a very fine one. A lot of products hold it in nice clumps but then don't let it dry so I end up with stringy bits.I have tried hundreds and hundreds of pounds worth of every type of product you can think of with varying degrees of success but had an amazing result with a famous blow dry spray which unfortunately made my sensitive scalp itch so I was at the point where I'd seen the promise of soft defined curls then had it snatched out of my hands.The week before I bought this Fudge serum i was seriously getting to the point where I was wondering whether I might have to cut it all off very short again because I just felt I was spending most of my time looking like a half crunchy/half frizzy mess. Anyway you guessed it, this serum has done the trick! I though I'd try it because the only other product that had had a fab effect was a similar blow dry product rather than a gel or mousse etc, but the twist is I didn't buy it to wear my hair curly- I wanted to try to blow dry my hair straightish so that in the Winter it would be dry when I went out on my morning walk that I've added in to my routine.Well I'm glad I wasn't relying on it for that purpose because it was a complete fail!! I still ended up with a frizz ball so that was a bit of a disappointment, but as I'd bought it and didn't react to it and the perfume is not too strong or long lasting, I thought I might as well give it a go for diffusing my curls and it's flipping amazing!! It creates nice clumps of curls but is easy to scrunch out into soft curls that hold all day. I still use a tiny bit of a curl jelly and I finish it with the Fudge curl spray to add an extra bit of hold and protection, but after 3 years of trying, I finally feel I'm getting the hang of managing my natural hair. I can also just spray it with water mist and more of the Fudge spray for the next 2 days so saving me having to fully wet it again, which is when most of my previously damaged hair tends to fall out. I'm just hoping now that its not discontinued and that the formula stays the same!!!

This is great, it adds a bit of texture but I can still run my hands through my hair. Make sure you blow dry you hair thoroughly with this in to make sure you activate it all or you will end up with greedy patches.

Easy to use not sticky give my hair real bounce. Lasts all day

I’ve been on a hair care journey for the last three months and currently have the large fudge shampoo and conditioner the volume one, so I thought I need a blow dry cream as I’m blow drying my hair now rather then letting it air dry and I got this so amazing my hair feels so soft and not weighted down at all I love it :)

Likes:- gel type, nice texture- easy to use- no sticky feeling after hair is dry- hair looks nice after using thisDislikes:- odd smell. I had to check the date to make sure that it was not an expired one. If you have a sensitive nose, do not buy it.

Great product just not easy to apply to long hair being a gel

I’m amazed with this product. I have been using it constantly since I received it and my hair doesn’t go greasy within a couple of days. Keeps hair looking like you’ve just had a blow dry for a few days.Would definitely recommend for people with thick frizzy hair.

My hairdresser recommended this product. I use it daily to protect from heat damage. It’s working like a dream.