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The Field Study Handbook

Name: The Field Study Handbook
Brand: Jan Chipchase
Price: 315.13 SGD
Availability: InStock

Product ID: 99130300

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Description

Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future". Read more

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