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✨ Unlock 24-hour vibrant eyes with a primer that’s as smart as your style!
Urban Decay Eyeshadow Primer Potion is a vegan, paraben-free eye primer designed to create a smooth, crease-free canvas that enhances eyeshadow vibrancy for up to 24 hours. Featuring advanced polymer technology and a versatile applicator, it suits all skin types—including sensitive eyes—while delivering long-lasting, vibrant color and a flawless matte finish.



























| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 14,273 in Beauty ( See Top 100 in Beauty ) 5 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 388 Reviews |
| Finish Type | Matte |
| Item Dimensions | 10.2 x 12.7 x 10.2 centimetres |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Manufacturer Part Number | S1880806 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Model Number | S1880806 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1.0 count |
N**A
Brilliant for sensitive watery eyes
I bought this as I have extremely sensitive eyes from many operations, as I’ve got older (52 now) my eyes have become so watery, I have blepharitis and allergies too. I haven’t been able to wear eye shadow for months. After asking google for how to wear makeup when my eyelids are always wet, it suggested this. It has worked immediately. I use a Qtip to dry the lids then smear a small amount on to my lids, wait for it to dry and apply makeup. My makeup stays put all day! I am so grateful to have found this, I have eyes back again.
M**R
Brilliant product
I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.
C**T
Makes eyeshadow last all day
Quirky little "potion" style. Great primer that makes eyeshadow last all day, without blotching into eye creases over time. Best primer over tried at a great price point Gives the colour a little more vivid life. Can make them a little darker than without but worth it for the longevity of wear
A**R
Eyeshadow primer
Stops eye pencil from smudging
L**G
Not for me
Doesn't seem to smooth out any imperfections very thin not for me maybe it's because of my age
P**S
Magic
Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.
A**R
Best I know
Main go to for brilliant eyemakeup
S**E
Brilliant
This does exactly what is says it does. My eyelids are very oily and no amount of primer or powder stops my eye make-up from creasing, but this does. I'm genuinely surprised as I didn't expect this work. It's a lovely neutral colour which leaves a very comfortable finish on the lids with no tightness, and my eyeshadow goes on so much better and lasts until I take it off which is normally about 16 hours later. Love it!
D**I
Bester Primer
Für mich der beste Lidschatten-Primer, den ich bei Amazon zum Zeitpunkt des Kaufs für einen super Preis bekommen habe.
A**R
So-So
Not very wowed by the product.
M**A
best eye primer ever
loved this and been using since 2000's it keeps the eyeshadow all day long
L**!
Bester Primer
Habe schon viele probiert aber dieser ist in Sachen Haltbarkeit und Verarbeitung unschlagbar! Lediglich ein Stern Abzug wegen dem hohen Preis aber man benötigt auch recht wenig pro Auge. Verwende ihn täglich mit dunklem Lidschatten.
D**B
Good product but defective
I’ve used this for years and it really works well. Unfortunately when I unscrewed the applicator it was bent inside and so I used the applicator from my empty one. Smaller size than the one I ordered so it doesn’t fit far enough into the tube.
Trustpilot
3 days ago
3 weeks ago