---
product_id: 8862151
title: "Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed"
brand: "james a. swansonmichael l. baird"
price: "S$103"
currency: SGD
in_stock: true
reviews_count: 8
url: https://www.desertcart.sg/products/8862151-engineering-your-start-up-a-guide-for-the-high-tech
store_origin: SG
region: Singapore
---

# Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed

**Brand:** james a. swansonmichael l. baird
**Price:** S$103
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed by james a. swansonmichael l. baird
- **How much does it cost?** S$103 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/8862151-engineering-your-start-up-a-guide-for-the-high-tech)

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- james a. swansonmichael l. baird enthusiasts

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## Description

Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, 2nd Ed

## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good book.
*by C***E on May 23, 2011*

I found this book very helpful for several reasons:1. It is a detailed guide for startups. it provides financial, operational and strategic guidelines for startups companies.2. It stresses the need to understand deeply the market and customers.It provides handful examples in how to understand customer needs, i.e. interview with customers to evaluate new products and needs. Being a customer driven company is a must to succeed, also a very important point for VC if you dont understand the market you will likely loose the opportunity to get funds.3. Provides the structure of a basic corporation, board of directors, management team etc.4. Jumps into the conclusion that it's easier to sell new products to a current market, suggest strongly to prevent missionary selling in new markets.5. Provides an insight of the details that we need to care of when presenting the new company to new investors, VCs.Very good book if you're in the journey to creating a new company. worth reading.

### ⭐⭐⭐⭐⭐ Read This Before Visiting a VC
*by D***L on September 3, 2007*

This book's special expertise is about designing the financing of your startup!A few years ago when I did a business plan for a technology start-up, the first edition of this book was my source for planning for equity participation for founders, employees, VCs, and the public from founding through IPO. When this second edition came out, I bought it to pass along to a friend in the early stages of a startup.If you are a technical member of a startup, you must read this unless you are already sophisticated in the financing of startups. Don't talk to a VC until you have studied this book.The title is the key. "Engineers" and other technical types will find this a quick and interesting book. And if you are going to play "Monopoly," you must at least know the basic rules first. This is how the game is played in Silicon Valley! If you don't, you will not pass GO and will not collect $200.

### ⭐⭐⭐⭐ Engineering Your Start-Up
*by E***N on April 5, 2008*

This book has a lot more meat than most other start-up books I have come across so far. In particular it has good explanations of the different financing and compensation options -- making the book useful not just for founders who may need to negotiate with venture capitalists, but also for anyone who works at a start-up (and doesn't know what the difference between stock and stock options are, or how to estimate how much what they are getting may eventually be worth). On the other hand the level of detail about how to get things done isn't always down to the cookbook level, and there is frequent advice along the lines of "have your legal department do x". That may be a good idea, but it's not always an option, and at least I'd expect some discussion about how to get good legal advice etc.

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-03-04*