--- product_id: 8796746 title: "Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas" brand: "edward w. werz, sally germain" price: "S$36" currency: SGD in_stock: true reviews_count: 13 url: https://www.desertcart.sg/products/8796746-phrases-that-sell-the-ultimate-phrase-finder-to-help-you store_origin: SG region: Singapore --- # Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas **Brand:** edward w. werz, sally germain **Price:** S$36 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by edward w. werz, sally germain - **How much does it cost?** S$36 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/8796746-phrases-that-sell-the-ultimate-phrase-finder-to-help-you) ## Best For - edward w. werz, sally germain enthusiasts ## Why This Product - Trusted edward w. werz, sally germain brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block." ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 8.5 x 0.4 x 8.7 inches | | Edition | 1st | | Isbn 10 | 0809229773 | | Isbn 13 | 978-0809229772 | | Item Weight | 12 ounces | | Language | English | | Print Length | 160 pages | | Publication Date | June 11, 1998 | | Publisher | McGraw Hill | ## Images ![Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Image 1](https://m.media-amazon.com/images/I/61U1ogMwM3L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Phrases that Sell *by on Reviewed in the United States April 1, 2009* Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Use the wrong one, and you've lost your opportunity...maybe forever.Choosing the right phrase or slogan is vital to your success. And so is this book. It is the ultimate resource for anyone needing hands-on, instant access to key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category...indexed and cross-referenced for ease of use...loaded with expert advise on how to write copy that sells, this book covers everything including those hard-to-describe product and service qualities and those product/service attributes those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describes service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you 'll find: (1). 5000+ sales phrases for consumer and business-to-business products and services; (2). A copywriter's primer called "10 Basic Rules of Copywriting," with insider tips on usage; (3). A special section on the seven steps to writing winning slogans; and (4). Expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services...whether you are a novice or an old pro...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With this book at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block." ### ⭐⭐⭐⭐⭐ A HUGE time-saver in helping to write ads! *by on Reviewed in the United States August 14, 2019* This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive qualities of products & services". But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell phrases to describe products is wonderful! There aren't any new earth-shattering phrases in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much! ### ⭐⭐⭐⭐ A somewhat disappointing tool, but still useful *by on Reviewed in the United States August 11, 2009* I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all.Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go.For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value.Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old".Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age.With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.Jerry ## Frequently Bought Together - Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas - More Words That Sell --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/8796746-phrases-that-sell-the-ultimate-phrase-finder-to-help-you](https://www.desertcart.sg/products/8796746-phrases-that-sell-the-ultimate-phrase-finder-to-help-you) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-10-16*