---
product_id: 79528230
title: "Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml"
brand: "the ordinary"
price: "S$27"
currency: SGD
in_stock: true
reviews_count: 10
category: "The Ordinary"
url: https://www.desertcart.sg/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging
store_origin: SG
region: Singapore
---

# Nighttime formula - optimized for PM skin renewal Tasmannia Lanceolata Extract - anti-irritant calm 2% Hydroxypinacolone Retinoate - potent yet gentle Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml

**Brand:** the ordinary
**Price:** S$27
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock youthful skin overnight with science-backed gentleness 🌙

## Quick Answers

- **What is this?** Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml by the ordinary
- **How much does it cost?** S$27 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging)

## Best For

- the ordinary enthusiasts

## Why This Product

- Trusted the ordinary brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Effective:** Next-gen retinoid ingredient delivers results without the harsh irritation of traditional retinol.
- • **Calm & Comfort Formula:** Infused with Tasmannia Lanceolata Extract to soothe and reduce potential irritation.
- • **Advanced Retinoid Power:** Targets fine lines & wrinkles with 2% Granactive Retinoid for visible anti-aging results.
- • **Skin Texture Transformer:** Smooths and evens skin tone while boosting natural collagen and elastin for firmer skin.
- • **Nighttime Ritual Essential:** Designed for evening use to maximize skin renewal while you sleep—don’t skip your PM glow-up.

## Overview

The Ordinary Granactive Retinoid 2% Emulsion is a fragrance-free, 30ml serum featuring a moderate-strength, next-generation retinoid (Hydroxypinacolone Retinoate) that visibly reduces fine lines and wrinkles while improving skin texture and firmness. Enhanced with Tasmannia Lanceolata Extract for anti-irritant benefits, this nighttime formula supports collagen and elastin production for a smoother, more youthful complexion. Ideal for all skin types, it requires refrigeration after opening and should be used with sun protection.

## Description

Granactive Retinoid 2% Emulsion is a creamy serum that targets visible signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines and wrinkles that arise from a loss of collagen and elastin, while visibly evening skin texture and tone. Granactive Retinoid™ is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries. Note: Once opened, this formula should be refrigerated and used within a three-month period. Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol. For more tips on how to use Retinoids, be sure to explore our Retinoid Guide.

Review: Too good - The best decision in my skincare regime
Review: Great product - Superb product

## Features

- MODERATE STRENGTH RETINOID FORMULA: Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone.
- GENTLE ON SKIN: Uses next-generation retinoid ingredient, Hydroxypinacolone Retinoate, for results without the irritation commonly associated with retinol.
- IMPROVES ELASTICITY: Helps to support skin's natural collagen and elastin for firmer, more youthful-looking skin.
- SPECIALLY FORMULATED: Contains Tasmannia Lanceolata Fruit/Leaf Extract, a known anti-irritant to help reduce potential irritation and calm the skin.
- IDEAL FOR NIGHTTIME USE: Apply in the evening as part of your skincare routine, after cleansing and before creams.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B077F2VMB9 |
| Best Sellers Rank | #11,185 in Beauty ( See Top 100 in Beauty ) #356 in Hair Oils |
| Brand | The Ordinary |
| Country of Origin | Canada |
| Customer Reviews | 4.4 out of 5 stars 2,476 Reviews |
| Global Trade Identification Number | 00769915195750, 00769915195767 |
| Importer Contact Information | ELCA Cosmetics Private Limited, 904, 905, 906, 9th Floor, Godrej BKC, Plot C-68, G-Block, Bandra Kurla Complex, Bandra East, Mumbai – 400051 Bandra Kurla Complex, Bandra (E) Mumbai - 400051 |
| Item Form | Serum |
| Item Type Name | Serum |
| Item Volume | 1 Fluid Ounces |
| Item Weight | 30 Grams |
| Manufacturer | DECIEM, M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada |
| Manufacturer Contact Information | M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada |
| Manufacturer Part Number | GR2INS_SML |
| Material Features | Fragrance Free |
| Model Number | SG_B077F2VMB9_US_SML |
| Number of Items | 1 |
| Packer Contact Information | M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada |
| Product Benefits | Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. Product Benefits Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. See more |
| Recommended Uses For Product | Anti-Aging, Fine Line Treatment, Firming, Smoothening |
| Scent | Unscented |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Retinol |
| Target Use Body Part | Face |
| UPC | 769915193923 769915195750 769915195767 |
| Unit Count | 30 Milliliters |
| Use for | Face |

## Product Details

- **Brand:** The Ordinary
- **Item Form:** Serum
- **Item Weight:** 30 Grams
- **Material Feature:** Fragrance Free
- **Recommended Uses For Product:** Anti-Aging, Fine Line Treatment, Firming, Smoothening
- **Scent:** Unscented
- **Skin Type:** All
- **Special Ingredients:** Retinol
- **Use for:** Face

## Images

![Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml - Image 1](https://m.media-amazon.com/images/I/516V6CiKopL.jpg)

## Questions & Answers

**Q: Can anyone tell me why the exact same product and size is $9.80 at ulta?  i prefer to buy it with my amazon prime.**
A: This is gouging and completely absurd. I double checked and this exact product and exact size is $5.80 on Ulta. There is absolutely no way shipping, taxes, etc, would be $15+. This needs to be reported.

**Q: does the title mean to say .5% retinol?**
A: This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retino

**Q: what is the best product to use to lighten age spots?>**
A: All the ordinary products have done wonders for my skin.   Less lines and softer, hydrated skin.   I use this with others every nite.  I went to their website and told them my skin problems and they told me what to use.  Great company.  Hope this helps

**Q: Why is this $30 and it is $14 on The Ordinary site?**
A: Amazon third party sellers mark up product prices so you can have the convenience of shopping on Amazon and very fast shipping. When I order from the Ordinary I usually have to wait a week to receive my products. It really depends on how badly you need your stuff.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Too good
*by O***S on 2 May 2026*

The best decision in my skincare regime

### ⭐⭐⭐⭐⭐ Great product
*by S***M on 11 February 2026*

Superb product

### ⭐⭐⭐⭐⭐ Best ever product for acne .
*by D***S on 7 November 2021*

I'hv been using this concoction for a month now and it has helped me greatly in fighting my acne .Though it dries up the skin but a good moisturizer will do the job. I am looking forward to continue using it .

## Frequently Bought Together

- The Ordinary Granactive Retinoid 2% in Squalane 30m
- The Ordinary "Buffet" 30ml, hyaluronic acid,matrixyl
- COSRX Advanced Snail 96 Mucin Power Essence 100ml, Skin Repair & Hydrating Serum, Snail Secretion Filtrate 96% & Hyaluronic acid, Korean Skincare

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**Shop now:** [https://www.desertcart.sg/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging](https://www.desertcart.sg/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging)

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-07-08*