---
product_id: 681174889
title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 51 Deep Cool"
brand: "e.l.f."
price: "S$26"
currency: SGD
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.sg/products/681174889-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: SG
region: Singapore
---

# 12+ hour wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 51 Deep Cool

**Brand:** e.l.f.
**Price:** S$26
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — flawless, fresh, and fiercely ethical!

## Quick Answers

- **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 51 Deep Cool by e.l.f.
- **How much does it cost?** S$26 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/681174889-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty, Elevated:** 100% vegan and cruelty-free, so you can look good and feel great about your choices.
- • **Effortless All-Day Radiance:** Enjoy a long-lasting satin finish that stays flawless from morning meetings to after-hours events.
- • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts to nourish your skin while you glow.
- • **Customizable Medium Coverage:** Build your perfect look with a breathable formula that blends seamlessly without caking or heaviness.
- • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types—because your skin deserves versatility.

## Overview

The e.l.f. Soft Glam Foundation in 51 Deep Cool offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. This vegan and cruelty-free liquid foundation combines skin-loving ingredients with long-lasting wear, making it a must-have for professionals seeking a flawless yet natural look.

## Description

Product Description Soft Glam Satin Foundation - 51 Deep Cool Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Shake the foundation well before use. 2. Apply a small amount of foundation to the back of your hand. 3. Using a makeup brush, beauty blender, or fingertips, gently blend the foundation onto your skin, starting from the center of your face and moving outward. 4. Build coverage as needed. 5. Set the foundation with a setting powder or setting spray for a long-lasting finish. Safety Warning For external use only. See more

Review: Dewy gorgeous foundation - This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!
Review: Lightweight coverage with a natural satin finish for everyday wear - A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JCV66T |
| ASIN  | B0D3JCV66T |
| Best Sellers Rank | 381 in Beauty ( See Top 100 in Beauty ) 8 in Face Foundations |
| Brand | e.l.f. |
| Colour | 52 Deep Cool |
| Country of origin  | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (8,935) |
| Customer reviews | 4.3 4.3 out of 5 stars (8,935) |
| Date First Available | 15 Nov. 2024 |
| Format | Liquid |
| Item model number | 84960 |
| Item model number  | 84960 |
| Item weight | 41 g |
| Manufacturer | e.l.f. Beauty |
| Manufacturer  | e.l.f. Beauty |
| Package Dimensions | 11.7 x 3.8 x 1.6 cm; 40.82 g |
| Package Dimensions  | 11.7 x 3.8 x 1.6 cm; 40.82 g |
| Package Weight | 0.04 Kilograms |
| Package dimensions | 11.7 x 3.8 x 1.6 centimetres |
| Skin type | All |
| Special features | Long Lasting |
| Speciality | Cruelty Free, Vegan |

## Product Details

- **Age range (description):** Adult
- **Brand:** e.l.f.
- **Colour:** 52 Deep Cool
- **Item form:** Liquid
- **Material Type Free:** Parabenfrei, Phthalatfrei, Sulfate Free
- **Package information:** Bottle
- **Product benefits:** Long-Lasting Coverage
- **Recommended uses for product:** Gesichts-Make-up-Foundation
- **Skin tone:** Deep
- **Skin type:** All

## Images

![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 51 Deep Cool - Image 1](https://m.media-amazon.com/images/I/61UsR9m0zbL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Dewy gorgeous foundation
*by H***R on 3 January 2026*

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

### ⭐⭐⭐⭐⭐ Lightweight coverage with a natural satin finish for everyday wear
*by L***A on 27 December 2025*

A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

### ⭐⭐⭐⭐ Not really a Light Neutral
*by D***R on 7 April 2025*

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 51 Deep Cool
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Deep Chestnut
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Luminous Berry, 0.17 Oz (5g)

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-03-05*