---
product_id: 681174639
title: "– Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool"
brand: "e.l.f."
price: "S$24"
currency: SGD
in_stock: true
url: https://www.desertcart.sg/products/681174639-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: SG
region: Singapore
---

# 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex – Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool

**Brand:** e.l.f.
**Price:** S$24
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — flawless, fresh, and fiercely ethical!

## Quick Answers

- **What is this?** – Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool by e.l.f.
- **How much does it cost?** S$24 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/681174639-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty, Elevated:** 100% vegan and cruelty-free, so you can glow guilt-free and join the conscious beauty movement.
- • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events.
- • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts to keep your skin fresh and glowing.
- • **Customizable Medium Coverage:** Build your perfect look with a breathable formula that layers seamlessly without caking.
- • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types—because your skin deserves versatility.

## Overview

e.l.f. Soft Glam Foundation in 23 Light Cool offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. This vegan and cruelty-free foundation combines ethical beauty with long-lasting performance, perfect for the modern professional seeking flawless, natural-looking skin.

## Description

Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | e.l.f. Beauty |
| Package dimensions | 11.8 x 4.6 x 1.4 centimetres |
| Package Weight | 0.04 Kilograms |
| Item weight | 0.09 Pounds |
| Brand | e.l.f. |
| Colour | 23 Light Cool |
| Format | Cream |
| Skin type | All |
| Special features | Long Lasting |
| Speciality | Cruelty Free, Vegan |
| Item model number | 84944 |
| Package Dimensions | 11.8 x 4.6 x 1.4 cm; 40.82 g |
| ASIN | B0D3JFKVWZ |

## Product Details

- **Item form:** Cream
- **Colour:** 23 Light Cool
- **Skin type:** All
- **Recommended uses for product:** Gesichts-Make-up-Foundation
- **Material Type Free:** Parabenfrei, Phthalatfrei, Sulfate Free
- **Package information:** Bottle
- **Brand:** e.l.f.
- **Product benefits:** Nourishing
- **Skin tone:** Light
- **Age range (description):** Adult

## Images

![– Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 1](https://m.media-amazon.com/images/I/61PG71Ky7kL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Beige
- e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Medium

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**Shop now:** [https://www.desertcart.sg/products/681174639-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation](https://www.desertcart.sg/products/681174639-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

---

*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-01-22*