---
product_id: 648868123
title: "Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3)"
brand: "smart beauty"
price: "S$74"
currency: SGD
in_stock: true
reviews_count: 13
category: "Smart Beauty"
url: https://www.desertcart.sg/products/648868123-metallic-silver-hair-dye-demi-permanent-grey-toner-for-bleached
store_origin: SG
region: Singapore
---

# Demi-permanent metallic silver formula 100% vegan & cruelty-free ingredients Plex hair care for damage repair & nourishment Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3)

**Brand:** smart beauty
**Price:** S$74
**Availability:** ✅ In Stock

## Summary

> ✨ Own your silver shine — bold, ethical, and effortlessly stunning!

## Quick Answers

- **What is this?** Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) by smart beauty
- **How much does it cost?** S$74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/648868123-metallic-silver-hair-dye-demi-permanent-grey-toner-for-bleached)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage Defense Technology:** Infused with plex care to rebuild and protect hair structure, keeping strands strong and nourished.
- • **Ethical Beauty, No Compromise:** Proudly vegan and cruelty-free, crafted with UK & EU-approved premium ingredients for guilt-free glam.
- • **Precision, No Mess Application:** Innovative mix-and-apply bottle with precision nozzle ensures even coverage and drip-free coloring at home.
- • **Effortless Salon-Quality Silver:** Transform bleached or grey hair with vibrant, long-lasting metallic silver tones in just 30 minutes.
- • **Universal Glam for All Hair Types:** Perfect for chemically treated, Afro, Asian hair, men and women—cover greys, roots, balayage, and lowlights seamlessly.

## Overview

Smart Beauty’s Metallic Silver Demi-Permanent Hair Dye delivers vibrant, 100% grey coverage with a conditioning plex formula that repairs and nourishes hair. Vegan, cruelty-free, and made in the UK, this easy-to-use kit offers mess-free application and professional-quality results for all hair types, empowering you to achieve trendy silver tones while protecting hair health.

## Description

Smart Beauty Hair Colours Creative home hair colouring Proudly made in the UK, we are a boutique hair colour brand helping you achieve your perfect look. Our products use professional dyes for vibrant, enhanced colour results and include built-in conditioning properties to nourish and protect your hair. Embrace your individuality with stylish shades like silver or pretty Rose Gold for a youthful glow. We create healthy, colourful hair with cruelty-free and vegan formulations. Why Choose Smart Beauty Demi-Permanent Colour? Smart Beauty Demi-Permanent Colour stands out because it empowers you to achieve vibrant, professional-quality hair colour from the comfort of your own home. Creative Self-Expression Designed for individuals who want to express themselves through bold, fashionable hair colours inspired by current trends and celebrity styles. Safe and Easy to Use Developed with a focus on safety and simplicity, even for beginners, making creative home hair colouring accessible to everyone. Why Choose Smart Beauty Demi-Permanent Colour? Smart Beauty Demi-Permanent Colour stands out because it empowers you to achieve vibrant, professional-quality hair colour from the comfort of your own home. Creative Self-Expression Designed for individuals who want to express themselves through bold, fashionable hair colours inspired by current trends and celebrity styles. Safe and Easy to Use Developed with a focus on safety and simplicity, even for beginners, making creative home hair colouring accessible to everyone. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair Shop: Smart Metallic Colours Visit the store Shop: Smart Metallic Colours Visit the store

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: Bright purple hair 😍 - This worked better then I thought. I had bleached my hair the same day and then use this and I have bright purple hair which doesn't quite show in the picture. It's a bit to bright for my liking but I am pleased overall Update, after a few washes my hair went pinky purple and after nearly a month a dirty pink colour but I still had lots of compliments even with the faded look.

## Features

- Transform light blonde bleached hair to a striking new look with our demi-permanent metallic silver hair dye colouring kit, with a plex hair care to protect, rebuild, and restore your hair's structure
- Metallic Silver Demi-permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free silver hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the silver colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DBMBKCC7 |
| Benefits | Conditioning, Damage Repair, Hair Coloring, Nourishing |
| Best Sellers Rank | 1,707 in Beauty ( See Top 100 in Beauty ) 29 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Metallic Silver |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,592 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Resorcinol Free |
| Number of Items | 3 |
| Package information | Tube |
| Product benefits | Conditioning, Damage Repair, Hair Coloring, Nourishing |
| Recommended Uses For Product | Hair coloring, Root touch-up, Balayage, Lowlights, Men's hair coloring, Women's hair coloring, All hair types |
| Set Name | Metallic Silver Hair Dye Set |
| Unit Count | 125.0 millilitre |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Metallic Silver
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Resorcinol Free
- **Material feature:** Cruelty Free, Vegan
- **Number of items:** 3
- **Package information:** Tube
- **Product benefits:** Conditioning, Damage Repair, Hair Coloring, Nourishing
- **Unit count:** 125.0 millilitre

## Images

![Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) - Image 1](https://m.media-amazon.com/images/I/81DwYiWTZ4L.jpg)
![Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) - Image 2](https://m.media-amazon.com/images/I/71VicsNkgpL.jpg)
![Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) - Image 3](https://m.media-amazon.com/images/I/81XibbpV8wL.jpg)
![Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) - Image 4](https://m.media-amazon.com/images/I/91EwjX7qJAL.jpg)
![Metallic Silver Hair Dye Demi-Permanent, Grey Toner for Bleached Hair, Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Silver Grey Hair Colour by Smart Beauty (pack of 3) - Image 5](https://m.media-amazon.com/images/I/71Wqnr-bT9L.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ Bright purple hair 😍
*by P***A on 13 April 2026*

This worked better then I thought. I had bleached my hair the same day and then use this and I have bright purple hair which doesn't quite show in the picture. It's a bit to bright for my liking but I am pleased overall Update, after a few washes my hair went pinky purple and after nearly a month a dirty pink colour but I still had lots of compliments even with the faded look.

### ⭐ ONLY LASTS A COUPLE OF WASHES!
*by J***E on 18 December 2022*

I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-09-20*