---
product_id: 57445014
title: "Urban Decay, Eyeshadow Primer Potion, Original"
brand: "urban decay"
price: "S$29"
currency: SGD
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.sg/products/57445014-urban-decay-eyeshadow-primer-potion-original
store_origin: SG
region: Singapore
---

# 100% Vegan Formula All-Day Crease-Free Wear Advanced Polymer Technology Urban Decay, Eyeshadow Primer Potion, Original

**Brand:** urban decay
**Price:** S$29
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Unlock the power of all-day flawless eyeshadow – because your lids deserve the best!

## Quick Answers

- **What is this?** Urban Decay, Eyeshadow Primer Potion, Original by urban decay
- **How much does it cost?** S$29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/57445014-urban-decay-eyeshadow-primer-potion-original)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Customizable Creativity:** Mix with your favorite shadows or liners to create bespoke, crease-free cream formulas for endless looks.
- • **Polymer-Powered Perfection:** Smooths and fills imperfections for a flawless canvas, ensuring your eye makeup stays impeccable.
- • **Your Ultimate Eye Makeup Base:** The secret weapon behind bold, smokey eyes and vibrant shades that demand attention.
- • **Stay Vibrant from Dawn to Dusk:** Lock in your eyeshadow’s color and intensity with crease-free wear that lasts all day and night.
- • **Vegan & Cruelty-Free Confidence:** Feel good and look flawless with a primer that’s 100% vegan and cruelty-free, perfect for every skin tone.

## Overview

Urban Decay’s Eyeshadow Primer Potion Original is a vegan, cruelty-free eye primer formulated with advanced polymer technology to provide a smooth, crease-free base that enhances eyeshadow vibrancy and longevity. Suitable for all skin tones and types, it ensures all-day wear and versatile use, making it a top-rated essential for professional and creative makeup looks.

## Description

Product Description Eyeshadow Primer Potion is a transparent, creamy eyeshadow primer that ensures your shadow stays vibrant and crease-free all day. Create endless eye looks that last with this not-so-secret weapon. This vegan formula creamy eye primer keeps your eyeshadow crease-free, your colour vibrant and your application smooth. Unleash the power of an unapologetic smokey eye with Eyeshadow Primer Potion as your fearless base, ensuring shades pop. Original features a transparent formula suitable for all skin tones. Formulated with polymer technology, this beauty essential serves as the perfect foundation for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. Apply just a touch of this formula before your shadow for crease-free all-day and all-night staying power. Mix with your favourite shadow or eyeliner pencil for crease-free custom cream shadows and liners. This primer is the essential first step for vibrant long-lasting eye makeup looks that stay perfect from morning to night. Ingredients ISODODECANE • TALC • CYCLOPENTASILOXANE • DISTEARDIMONIUM HECTORITE • TRIMETHYLSILOXYSILICATE • TRIHYDROXYSTEARIN • POLYETHYLENE • TRIETHYLHEXANOIN • SORBITAN SESQUIOLEATE • HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES • VP/EICOSENE COPOLYMER • DIMETHICONE • PEG-40 STEARATE • PHENOXYETHANOL • SYNTHETIC BEESWAX • PROPYLENE CARBONATE

Review: Incredible Staying Power for Hooded Eyes - I have quite oily hooded eyes and every eyeshadow I use always creases within hours. This primer is a miracle - all day wear, including 3 mile walks in wind and rain, and even my white eyeshadow remains unsmudged and uncreased. In fact, I have a job getting it off with micellar water at the end of the day! Brilliant stuff.
Review: Good - Really good

## Features

- VEGAN FORMULA: Transparent creamy eye primer keeps eyeshadow crease-free with vibrant colour and smooth application, vegan formula suitable for all skin tones. *no animal derived ingredients
- POLYMER TECHNOLOGY: Formulated with polymer technology filling in surface imperfections and prepping lids for all-day wear with perfect staying power
- CREASE-FREE ALL-DAY: Apply just a touch before shadow for crease-free all-day and all-night staying power, ensures shades pop with vibrant colour
- VERSATILE USE: Mix with favourite eyeshadow or eyeliner pencil for crease-free custom cream shadows and liners for creative eye looks
- NOT-SO-SECRET WEAPON: Create endless eye looks that last, the perfect foundation for eyeshadow and eyeliner serving as fearless base for smokey eyes

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01758LL70 |
| Benefits | Creamy formula fills surface imperfections, keeps colour vibrant and application smooth for endless long-lasting eye looks |
| Best Sellers Rank | 4,796 in Beauty ( See Top 100 in Beauty ) 3 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Country Of Origin | USA |
| Coverage | Duradero |
| Customer Reviews | 4.3 out of 5 stars 1,179 Reviews |
| Finish Type | Matte, Shimmery |
| Item Dimensions | 23 x 71 x 142 millimetres |
| Item Form | Powder |
| Item Highlight | Vegan Eye Primer with Polymer Technology, Crease-Free All-Day Wear, Suitable for All Skin Tones |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 9 g |
| Item form | Powder |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | S1880606 |
| Material Features | Cruelty Free |
| Material Type Free | No Parabens |
| Model Number | S1880606 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | Creamy formula fills surface imperfections, keeps colour vibrant and application smooth for endless long-lasting eye looks Product benefits Creamy formula fills surface imperfections, keeps colour vibrant and application smooth for endless long-lasting eye looks See more |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily, Sensitive |
| Skin type | All, Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Vegan |
| Unit Count | 10.0 gram |

## Product Details

- **Brand:** Urban Decay
- **Item form:** Powder
- **Item volume:** 0.33 Fluid Ounces
- **Material Type Free:** No Parabens
- **Material feature:** Cruelty Free
- **Package information:** Tube
- **Package type:** Tube
- **Skin type:** All, Combination, Dry, Normal, Oily, Sensitive
- **Speciality:** Vegan

## Images

![Urban Decay, Eyeshadow Primer Potion, Original - Image 1](https://m.media-amazon.com/images/I/41+fh5toSlL.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 2](https://m.media-amazon.com/images/I/51pqtxd+H5L.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 3](https://m.media-amazon.com/images/I/61aR2KGJP1L.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 4](https://m.media-amazon.com/images/I/519wQpSjVNL.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 5](https://m.media-amazon.com/images/I/617WK+jLOqL.jpg)

## Questions & Answers

**Q: How does Eyeshadow Primer Potion improve eyeshadow application and wear?**
A: This creamy, vegan primer creates a smooth, even base for eyeshadow, enhancing colour vibrancy and preventing creasing for all-day, all-night staying power.

**Q: What are the key benefits of using this primer?**
A: Eyeshadow Primer Potion helps your eyeshadow last longer, look more vibrant, and apply more smoothly, creating a flawless eye look that stays put.

**Q: How should I apply Eyeshadow Primer Potion?**
A: Apply a small amount to your eyelids before applying eyeshadow, ensuring a smooth, even base for seamless blending and enhanced colour payoff.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Incredible Staying Power for Hooded Eyes
*by A***A on 9 October 2026*

I have quite oily hooded eyes and every eyeshadow I use always creases within hours. This primer is a miracle - all day wear, including 3 mile walks in wind and rain, and even my white eyeshadow remains unsmudged and uncreased. In fact, I have a job getting it off with micellar water at the end of the day! Brilliant stuff.

### ⭐⭐⭐⭐⭐ Good
*by C***E on 12 October 2026*

Really good

### ⭐⭐⭐⭐⭐ sometimes you just need a little treat
*by V***D on 4 July 2026*

This was all the hype in every make up tutorial when I was growing up. I bought it on a whim during a sale and I love it tbh. I don’t wear elaborate eyeshadow looks, usually just some shimmer or glitter. Since those are prone to moving or creasing, this has been wonderful. I also just like the way it feels to wear it. Is it necessary? No. But none of make up is, however, it’s more fun to wear it when you enjoy the products you use. I also love not worrying throughout the day about my glitter looking sad.

## Frequently Bought Together

- Urban Decay Eyeshadow Primer Potio
- Urban Decay 24/7 Moondust Eyeshadow Compact - Long-Lasting Shimmery Eye Makeup and Highlight - Up to 16 Hour Wear - Vegan Formula
- Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-10-25*