---
product_id: 53982579
title: "Marketing Management"
brand: "dawn iacobucci"
price: "S$90"
currency: SGD
in_stock: true
reviews_count: 10
url: https://www.desertcart.sg/products/53982579-marketing-management
store_origin: SG
region: Singapore
---

# Marketing Management

**Brand:** dawn iacobucci
**Price:** S$90
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Management by dawn iacobucci
- **How much does it cost?** S$90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/53982579-marketing-management)

## Best For

- dawn iacobucci enthusiasts

## Why This Product

- Trusted dawn iacobucci brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci?s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today?s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today?s managers must make every day.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 8.25 x 0.75 x 10.25 inches |
| Edition | 5th |
| Isbn 10 | 1337271128 |
| Isbn 13 | 978-1337271127 |
| Item Weight | 1.2 pounds |
| Language | English |
| Print Length | 324 pages |
| Publication Date | January 1, 2017 |
| Publisher | South-Western Pub |
| Reading Age | 1 year and up |

## Images

![Marketing Management - Image 1](https://m.media-amazon.com/images/I/61hFOLeNWNL.jpg)
![Marketing Management - Image 2](https://m.media-amazon.com/images/I/31uV7OAFpcS.jpg)
![Marketing Management - Image 3](https://m.media-amazon.com/images/I/318g1DNepHS.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Book on Marketing
*by  on Reviewed in the United States July 16, 2019*

I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.

### ⭐⭐⭐⭐⭐ Good even if is used
*by  on Reviewed in the United States January 25, 2025*

I received what I pay. The right book and arrived early than expected. Good for the price

### ⭐⭐⭐⭐⭐ Easy to read/understand, Book condition is good
*by  on Reviewed in the United States November 11, 2019*

The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is taking an marketing class.

## Frequently Bought Together

- Marketing Management
- ISE Managerial Accounting for Managers

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---

*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-10-16*