The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different

Brilliant, direct and actionable. Prediction: Going to be the book I gift the most.

The media could not be loaded.  The Category Pirates are freakin' legends! I've been loving their work for years.Category design is my north star for business success. I revisit it nearly every day. It helped me launch out of a 15-year corporate career, and I'm now running a thriving coaching business that impacts so many lives."22 Laws" in particular, is highly-actionable. Right mix of stories, mindset, strategy, and tactics. I wanna be a Pirate arrr! 🏴‍☠️