---
product_id: 53216043
title: "L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin"
brand: "l'oreal paris"
price: "S$25"
currency: SGD
in_stock: false
reviews_count: 13
url: https://www.desertcart.sg/products/53216043-loreal-paris-preference-hair-dye-long-lasting-brilliance-luminous-permanent
store_origin: SG
region: Singapore
---

# Precious flower oils for luminous shine Permanent, fade-defying colour UV-filter & Vitamin E conditioner protection L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin

**Brand:** l'oreal paris
**Price:** S$25
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unlock luminous, long-lasting colour that turns heads everywhere you go!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin by l'oreal paris
- **How much does it cost?** S$25 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/53216043-loreal-paris-preference-hair-dye-long-lasting-brilliance-luminous-permanent)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Formula:** Translucent gel enriched with precious flower oils locks in luminous cool reflects for weeks.
- • **Optimal Grey Coverage:** Seamlessly covers greys while intensifying your natural hair nuances.
- • **Effortless 3-Step Application:** Mix, apply, condition — all included with protective gloves for a mess-free, salon-inspired experience.
- • **Salon-Quality, At-Home Brilliance:** Achieve radiant, multi-tonal colour with professional-grade permanent dye.
- • **Nourishing Shine Protect Conditioner:** UV-filter and Vitamin E keep your colour vibrant and hair healthy up to 8 weeks.

## Overview

L'Oreal Paris Preference Hair Dye in shade 74 Dublin offers a permanent, fade-defying hair colour enriched with precious flower oils and a UV-protective conditioner. Designed for optimal grey coverage and multi-tonal brilliance, this easy 3-step gel formula delivers salon-quality results at home, preserving shine and vibrancy for up to 8 weeks.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients "1269353– COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • p-AMINOPHENOL • 4-AMINO- 2 -HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • 6-HYDROXYINDOLE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM THIOLACTATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. Z70031386/1). 1190015– DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2). 1217043 A – SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)." P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Use gloves and mix the coloring bottle into the developer bottle. Shake evenly. 2. Apply color and leave for the recommended time. 3. Follow with conditioner and rinse. Additional instructions: Remove the product from its packaging, conduct a patch test 48 hours before use, and follow the 3-step guide provided in 'bp3' of the bullet_point field. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Stunning shade - I LOVE THIS COLOUR!!! 😍😍 absolutely my go to from now on!!
Review: Very good - My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 74 Dublin, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B077TZYRY2 |
| ASIN  | B077TZYRY2 |
| Best Sellers Rank | 3,330 in Beauty ( See Top 100 in Beauty ) 48 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,550) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,550) |
| Date First Available | 30 Nov. 2017 |
| Format | Gel |
| Item model number  | 3600523335671 |
| Manufacturer  | L'Oréal |
| Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
| Product Dimensions  | 9.4 x 6.5 x 17.2 cm; 240 g |
| Product Name | L'Oréal Preference 74 Dublin (Mango Copper) |
| Units | 1.0 count |
| Volume | 287 Millilitres |
| Weight | 0.24 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** DUBLIN 74
- **Full cure time:** 3E+1 Minutes
- **Hair type:** All
- **Item form:** Gel
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 1.0 count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin - Image 1](https://m.media-amazon.com/images/I/71a-BMGCOIL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin - Image 2](https://m.media-amazon.com/images/I/819WzsM6XGL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin - Image 3](https://m.media-amazon.com/images/I/81GRNrEMlsL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin - Image 4](https://m.media-amazon.com/images/I/81U2UKDytUL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 74, Dublin - Image 5](https://m.media-amazon.com/images/I/81UQHA4Qq2L.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Stunning shade
*by M***A on 21 December 2025*

I LOVE THIS COLOUR!!! 😍😍 absolutely my go to from now on!!

### ⭐⭐⭐⭐⭐ Very good
*by A***R on 7 July 2022*

My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

### ⭐⭐⭐⭐⭐ Much better than expected, although leaves the hair a touch thirsty
*by K***B on 20 July 2017*

Much better than I was expecting! Previously I'd had dark red hair for many years, and after using a colour stripper and being ginger for a while I used some bleach to lighten out the orange. Obviously it then went that nasty bleach yellow so I decided to try this. The colour of my hair now is a natural looking light blonde, lighter than my natural colour which is a dark blonde/light brown colour (my roots were quite long). My natural hair from the roots has lightened a couple of shades and the previously dyed, bleached and everything else hair almost matches it, blending in really well and evening out any patchy bleach job patches, no yellow or orange tinges. The product smells extremely strong though, worse than the bleach, really makes your eyes water, and leaves your hair relatively dry. The conditioner provided is good but still leaves the hair thirsty. (No it's not dry from the bleach, coconut oil was used before and after so the bleach didn't actually dry my hair out and I left it a few weeks before trying this) All in all it's worked really well in my case.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin Mango Copper(Packaging May Vary)
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sg/products/53216043-loreal-paris-preference-hair-dye-long-lasting-brilliance-luminous-permanent](https://www.desertcart.sg/products/53216043-loreal-paris-preference-hair-dye-long-lasting-brilliance-luminous-permanent)

---

*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-01-24*