How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 10.21, Stockholm

L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 10.21, Stockholm

Product ID: 50466413

Details

Brand
L'Oreal Paris
Colour
10.21 VERY
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Natural

⏳Up to 9 weeks fade-defying colour

🌸Precious flower oils nourish & shine

🧴Includes colour lock conditioner & gloves

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Description

✨ Own your glow with L'Oréal’s ultimate blonde boost!

LONG LASTING VIBRANCY - Colour lock conditioner with UV filter preserves your shade for up to 9 weeks.
EFFORTLESS APPLICATION - Easy mix-and-apply system with disposable gloves for mess-free, confident colouring.
FLAWLESS 100 GREY COVERAGE - Say goodbye to greys with rich, permanent pigment that lasts.
LUMINOUS MULTI TONAL BLONDE - Translucent gel formula with shine-boosting flower oils for radiant, natural reflects.
SALON QUALITY AT HOME EXPERIENCE - Non-drip developer cream and nourishing conditioner for professional results without the salon.

L'Oreal Paris Preference 10.21 Stockholm is a premium permanent hair dye delivering 100% grey coverage and luminous, multi-dimensional blonde tones. Featuring a translucent gel enriched with precious flower oils and a colour lock conditioner with UV protection, it ensures up to 9 weeks of vibrant, fade-defying colour. The non-drip developer cream and included gloves make at-home application easy and mess-free, offering a salon-quality finish trusted by 9/10 women.

Specifications

ASIN	B00PL7Q74K
ASIN	B00PL7Q74K
Benefits	Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result.
Best Sellers Rank	569 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	10.21 VERY VERY LIGHT PEARL BLONDE
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (9,279)
Customer reviews	4.4 4.4 out of 5 stars (9,279)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	30 Minutes
Global Trade Identification Number	03600521044094
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Type Name	10.21 Very Very Light Pearl Blonde, Permanent Hair Colour
Item model number	3600521044100
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Part Number	3600521044100
Material Features	Natural
Material Type Free	Ammonia Free, Peroxide Free, Fade Resistant
Model Number	3600521044100
Number of Items	1
Product Dimensions	16.7 x 9.4 x 17.3 cm; 240 g
Recommended Uses For Product	Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage
Set Name	Preference
Suitable Hair Colour	Grey
Unit Count	3 count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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In stock

Sold byAmazon SINGAPOREDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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TrustScore 4.5 | 7,300+ reviews

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