







Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to SINGAPORE.
🎂 Elevate your bake game with colour that commands attention!
Sugarflair White Extra Food Colouring Paste is a 42g jar of super-concentrated, glycerin-based food dye designed for professional-quality cake decorating. It delivers intense white colour with minimal quantity, suitable for fondant, buttercream, and cake batter without affecting consistency. Certified vegan, kosher, gluten-free, and allergen-friendly, this paste ensures safe, vibrant results for diverse dietary needs. Packaged in a resealable jar to maintain freshness, it’s a trusted choice among baking pros and enthusiasts alike.































| ASIN | B00HAUVUAM |
| Allergen Information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free |
| Allergen information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free |
| Best Sellers Rank | 1,067 in Grocery ( See Top 100 in Grocery ) 4 in Food Colouring 106 in Cake Decorations |
| Brand | Sugarflair Colours |
| Brand Name | Sugarflair Colours |
| Colour | White |
| Country of Origin | United Kingdom |
| Customer Reviews | 4.6 out of 5 stars 7,461 Reviews |
| Diet Type | Gluten Free, Vegan, Vegetarian |
| Flavour | White |
| Formulation Base | Glycerin-Based |
| Item Form | Paste |
| Item Type Name | White Extra Food Colouring Paste |
| Item Weight | 42 Grams |
| Item form | Paste |
| Item weight | 42 Grams |
| Manufacturer | Sugarflair Colours |
| Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Model Number | J401 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | J401 |
| Region of Origin | Great Britain |
| Size | 42 g (Pack of 1) |
| Speciality | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. Speciality Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. See more |
| Specialty | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. |
| UPC | 610370673812 |
| Unit Count | 42.0 gram |
C**R
Huge Range of colours, Good Quality
I use Sugarflair as my go to food colouring, this is a gel type consistency not a liquid so does water down the buttercream. A huge range of colours and can be purchased in sets of 3, 6 etc which is better value for money. Highly recommended
C**.
fantastic colour
wow. absolutely insane colour. didn't stain my plastic mixing bowl or the mouths of the people eating the cake i made with this. there was no wacky aftertaste either which was nice. remember you don't need a lot!! just a little gets the job done when it's as concentrated as this colour is!
A**I
Doesn’t affect the taste!
This is a great product. Made my red velvet cupcakes look divine and didn’t affect the taste. Only needed 2 tspn for 24 cupcakes and it worked its magic, the red is so vibrant
S**A
Vibrant colour but may stain
Plus: very good red dye, nice strong vibrant colour. Not needing to use much. Negatives: use carefully while using, will stay on fingers for some time but will eventually go away with a few washes. They baked goods may also leave a red stain (as it did on my friend’s lips and he complained he looked liked he was wearing lipstick. Though I think the colour suited him but 😂)
J**D
Great food colouring, stays red when baked!
Great food colouring, gives great colour to velvet cake. Some other high street brands loose colour when baked. Worth the money.
S**T
A must for any pigment needs
Amazing colours and doesnt distort the flavouring of the butter cream when used correctly absolutely adore the strong pigments of sugarflair products coupled with immersion blender method you get the most out of the colour. i used the extra red for the brighter top and extra black for the black then a bit of both to make the darker red middle.
E**S
Excellent
Excellent, no taste in buttercream and lovely vibrant colour
A**E
A nice bold red
Great icing colouring. I managed to achieve a nice, bold red using this. Any colouring which went on the kitchen side was easy to remove also. I used the microwave method to achieve the best results.
D**Z
Parfait
Super colorant un rouge superbe avec un peu de matière seulement
G**A
Fatal
Fatal ademas no se puede debolber fatal
C**E
Efficace
Bon produit, il suffit d’en mettre très peu , on obtient une belle couleur, c’est un colorant en pate , je ne sais pas combien de temps on peut l’utiliser, aucune indication sur le flacon .
T**Z
Best Dye ever
It's authentic and leaves a good red compare to other brands!
L**A
Sehr gute Schwarzfärbung
Färbt super ein
Trustpilot
2 months ago
2 days ago