---
product_id: 48947579
title: "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All"
price: "S$51"
currency: SGD
in_stock: true
reviews_count: 13
url: https://www.desertcart.sg/products/48947579-all-marketers-are-liars-the-underground-classic-that-explains-how
store_origin: SG
region: Singapore
---

# All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

**Price:** S$51
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- **What is this?** All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
- **How much does it cost?** S$51 with free shipping
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## Description

Buy All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works-And Why Authenticity Is the Best Marketing of All Reprint by Godin, Seth (ISBN: 9781591845331) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Another excellent book from Seth Godin - This is a must read book for anyone trying to make themselves heard in a busy marketplace. This book builds on Godin's earlier books and, if you haven't already read any, I would recommend starting with Purple Cow (and possibly Free Prize Inside) before this one. The book drives home the point that you first need to have a truly remarkable product that appeals to a narrowly defined group of early adopters who are ready to "lie" to themselves (ie convince themselves) that your offering is outstanding in some way. They will then spread the word for you in a way that you simply could not do as a marketer (because no-one would believe you) until your product or service becomes mainstream. Seth uses some excellent examples but you will quickly come up with your own ideas of products and services that have followed exactly this path. Seth Godin also takes his own advice in the way he packages and propagates his remarkable ideas (so don't be put off by the quirky title). Buy these books now, before they become mainstream! Phil Gott
Review: They Lied?!! The bastards! - Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to! Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read. Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street. Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1591845335 |
| Best Sellers Rank | 324,754 in Books ( See Top 100 in Books ) 125 in Market Research 356 in Advertising (Books) 564 in E-Business |
| Customer reviews | 4.5 4.5 out of 5 stars (1,638) |
| Dimensions  | 12.52 x 1.12 x 17.63 cm |
| Edition  | Reprint |
| ISBN-10  | 9781591845331 |
| ISBN-13  | 978-1591845331 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 220 pages |
| Publication date  | 24 April 2012 |
| Publisher  | Portfolio |
| Reading age  | 18 years and up |

## Images

![All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All - Image 1](https://m.media-amazon.com/images/I/718Z5rQraYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Another excellent book from Seth Godin
*by P***T on 15 September 2005*

This is a must read book for anyone trying to make themselves heard in a busy marketplace. This book builds on Godin's earlier books and, if you haven't already read any, I would recommend starting with Purple Cow (and possibly Free Prize Inside) before this one. The book drives home the point that you first need to have a truly remarkable product that appeals to a narrowly defined group of early adopters who are ready to "lie" to themselves (ie convince themselves) that your offering is outstanding in some way. They will then spread the word for you in a way that you simply could not do as a marketer (because no-one would believe you) until your product or service becomes mainstream. Seth uses some excellent examples but you will quickly come up with your own ideas of products and services that have followed exactly this path. Seth Godin also takes his own advice in the way he packages and propagates his remarkable ideas (so don't be put off by the quirky title). Buy these books now, before they become mainstream! Phil Gott

### ⭐⭐⭐⭐⭐ They Lied?!! The bastards!
*by S***E on 18 March 2013*

Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to! Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read. Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street. Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.

### ⭐⭐⭐⭐ To be read
*by M***S on 6 July 2012*

A good book to read if you're interested or concerned by marketing, sales or entrepreneurship. The idea described is very simple: can be understood by anyone.

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*Store origin: SG*
*Last updated: 2026-03-05*