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🎯 Nail your flawless roots anytime, anywhere—because first impressions don’t wait!
COLOR WOW Root Cover Up is a professional-grade, water-resistant powder designed to instantly conceal grey and dark roots on color-treated hair. Engineered with breakthrough pigments that blend naturally without wax or oils, it extends the life of your color and highlights while delivering a silky, residue-free finish. Perfect for busy professionals seeking quick, mess-free root touch-ups that last from shampoo to shampoo.
| ASIN | B00NVIBXRW |
| Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Best Sellers Rank | 15,067 in Beauty ( See Top 100 in Beauty ) 30 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Black |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.2 out of 5 stars 1,544 Reviews |
| Global Trade Identification Number | 05060150185458 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Unit Count | 1 Count |
P**3
amazing product, covered my grey/white hair perfectly
amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!
T**.
Customer
Grat product. Arrived on time. Will definitely be ordering again.
S**E
What I needed
It doesn’t fully cover the grey (I have a lot during lockdown) but helps to mask. Does make your hair feel different on the areas applied, but does the job I need it to.
O**0
Best product I've found
Doesn't completely cover my roots, but it does disguise them enough to enable me to go 6wks between hairdressers appointments rather than 5wks. It is quite expensive, but so far it's lasting me ages. By far the best product that I have found for this job and I will buy it forever more.
J**E
Augh Factor- Item arrived damaged
The WoW factor was shattered for me, due to the damaged mirror. The box was in tact but when I opened the case the mirror was shattered as in the photo. Other than that the quality looks beautiful. I have not tried as the mirror is shattered. In the process of returning. Make sure you ask them to check the mirror is not shattered prior to delivery. Item was replaced in 24 hours, and powder quality is high end salon standards. Gorgeous. I love it.
D**T
Does not work on grey roots
I had high hopes when I saw this product, the before and after photos looked like this product worked well. The reality is that the product does not cover grey roots AT ALL. Very disappointed, cost a lot for the small amount provided. Gutted I wasted my money
S**L
TOO EXPENSIVE
It more or less does the trick about covering grey but OMG is it expensive. The other one on Amazon is just the same and even LOOKS the same--at a FRACTION of the cost.
E**N
Coverage
Excellent coverage
Trustpilot
3 weeks ago
2 weeks ago