icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.

I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!

Wow this is a good product.. really took the yellow/orange tones out and made it platinum. Only used it once since it arrived and am so excited to see my hair after new use👍

Works great, smells amazing, but I just wish it was more product.

I bought this shampoo once before and originally returned it because the color payoff felt lighter and more icy than I expected. I usually use purple shampoo to tone brassiness, so the difference caught me off guard. I decided to give it another try, and I’m glad I did. Once I used it correctly and let it sit for the right amount of time, I actually liked the tone it gave my hair. Now I rotate between this icy blond shampoo and my usual purple shampoo. Using both helps me keep a warm, natural-looking blonde in between washes without letting my hair get too white or too brassy. If you didn’t love it the first time, it may be worth trying again to find the timing and balance that works for your hair. The results can be really pretty once you get the hang of it.

Gets you to that icy blonde you’re looking for, and it smells like grape. What more could you need. Grape and Blonde, oh yeah it’s getting epic.

So impressed! Every purple shampoo I've ever used leaves my hair feeling dry and it makes a huge mess but this stuff is AMAZING! First, it goes on like a thick lotion vs a shampoo consistency, it doesn't make a mess at all. Not only that, but it made my hair so soft! I only used the shampoo and conditioner for about a minute each because I didn't want to over do it and I could see the difference. Next time I'll feel comfortable to leave it on a little longer. I can't believe how soft and manageable my hair feels!

I’ve used this twice since I got it and I’ve gotta say, this is holy grail for icy/light blondes. I had just a bit of yellow that had peeked through after toning and this completely took care of it. Honestly, it almost worked TOO well; the instructions say to leave it on for a few minutes so I did that, not even thinking about how porous my hair is, and I might have left it on longer than I needed to because I had just a bit of purple tinge the first time I used it. If your hair sucks up color like mine, you really only need it on for a minute or less. It lathers really well, doesn’t dry out my hair or leave it feeling damaged, and leaves my hair bright and icy every time. I doubt I’ll ever use a different purple shampoo now that I’ve found this one. HIGHLY recommend!!!!

smells so good

Sehr gut

FINORA HO SEMPRE USATO SHAMPOO ANTIGIALLO (VIOLE O BLU) SUI MIEI CAPELLI GRIGI NATURALI, FINO A CHE NON HO SCOPERTO PER CASO IN UN REEL AMERICANO, QUESTO SHAMPOO (NERO). ESALTA IL GRIGIO SENZA RENDERE I CAPELLI CON SOTTOTONE AZZURRINO/VIOLA. E I CAPELLI BIANCHI DIVENTANO UN GRIGIO METALLIZATO. MAI PIù SENZA!!!! (CONSIGLIO : PER NON CARICARE TROPPO IL COLORE FACCIO DUE LAVAGGI: IL PRIMO CON UNO SHAMPOO IDRATANTE E IL SECONDO DI MILKSHAKE ) CAPELLI PERFETTI, HA UN OTTIMO ODORE PERSISTENTE ANCHE SUI CAPELLI

Alles ok geen klachten

Le shampooing ne dessèche pas le cheveux et les rends vraiment à un très bon résultat.