milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.

THE BEST shampoo for blonde hair. I get a full head on highlights with a root smudge every 4 months. I was in between appts and thought I would give it a shot. No joke - 2 washes only letting it sit for about 3-4 min and my hair is platinum ashy silver. Phenomenal and smells delicious. Buy this immediately

I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!

I have gray and white hair, mostly white and have struggled for years to fix yellowing from heat damage (sun and heat tools). I've tried multiple purple products with varying results, but none have eliminated the yellow...until now! Milk Shake Icy Blond shampoo is worth every penny. It gave my hair the depth of tone and color that it had been missing, and best of all, no more yellow! It does not dry out my hair, but leaves it shiny and soft. I highly recommend this for silver/grays as a toner.

I bought this shampoo once before and originally returned it because the color payoff felt lighter and more icy than I expected. I usually use purple shampoo to tone brassiness, so the difference caught me off guard. I decided to give it another try, and I’m glad I did. Once I used it correctly and let it sit for the right amount of time, I actually liked the tone it gave my hair. Now I rotate between this icy blond shampoo and my usual purple shampoo. Using both helps me keep a warm, natural-looking blonde in between washes without letting my hair get too white or too brassy. If you didn’t love it the first time, it may be worth trying again to find the timing and balance that works for your hair. The results can be really pretty once you get the hang of it.

I can’t recommend this product enough. It does exactly what it says it does. Plus, it smells heavenly. Make sure you get this one if you’re looking for immediate and drastic results. The extra money is worth it. It didn’t dry out my hair either!

Wow this is a good product.. really took the yellow/orange tones out and made it platinum. Only used it once since it arrived and am so excited to see my hair after new use👍

This shampoo delivers on tone—my blonde looks noticeably cooler and brighter after each wash, and the sweet grape scent is so refreshing. It’s easy to use and gives instant shine, but I do wish it was a bit more hydrating. I’ve noticed my ends get dry if I don’t follow up with a deep conditioner. Also, the bottle sometimes leaks during travel. Still, it’s a solid choice for keeping brassiness at bay!

smells so good

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FINORA HO SEMPRE USATO SHAMPOO ANTIGIALLO (VIOLE O BLU) SUI MIEI CAPELLI GRIGI NATURALI, FINO A CHE NON HO SCOPERTO PER CASO IN UN REEL AMERICANO, QUESTO SHAMPOO (NERO). ESALTA IL GRIGIO SENZA RENDERE I CAPELLI CON SOTTOTONE AZZURRINO/VIOLA. E I CAPELLI BIANCHI DIVENTANO UN GRIGIO METALLIZATO. MAI PIù SENZA!!!! (CONSIGLIO : PER NON CARICARE TROPPO IL COLORE FACCIO DUE LAVAGGI: IL PRIMO CON UNO SHAMPOO IDRATANTE E IL SECONDO DI MILKSHAKE ) CAPELLI PERFETTI, HA UN OTTIMO ODORE PERSISTENTE ANCHE SUI CAPELLI

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Le shampooing ne dessèche pas le cheveux et les rends vraiment à un très bon résultat.