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✨ Glow smarter, age gracefully with next-gen retinoid magic!
The Ordinary Granactive Retinoid 2% Emulsion is a cutting-edge anti-aging serum that harnesses a 2% concentration of Granactive Retinoid, a next-generation retinoid active proven to reduce fine lines and wrinkles more effectively than traditional retinol, without the typical irritation. Its lightweight, fragrance-free emulsion formula ensures deep hydration and excellent skin tolerance, making it ideal for sensitive skin types. This vegan, cruelty-free product improves skin texture and tone while fitting seamlessly into any skincare routine, delivering visible results with consistent use.


















| ASIN | B071HHSMTT |
| Active Ingredients | Retinol |
| Benefits | Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. |
| Best Sellers Rank | 1,946 in Beauty ( See Top 100 in Beauty ) 54 in Face Serums |
| Brand | The Ordinary |
| Brand Name | The Ordinary |
| Country Of Origin | Canada |
| Customer Reviews | 4.4 out of 5 stars 5,599 Reviews |
| Global Trade Identification Number | 00769915190045, 00769915193923, 00769915195750, 00769915195767, 07707308419130 |
| Item Form | Serum |
| Item Volume | 1 Fluid Ounces |
| Item Weight | 30 Grams |
| Manufacturer | DECIEM |
| Manufacturer Part Number | 3052784 |
| Material Features | Cruelty Free, Fragrance Free, Vegan |
| Material Type Free | Aluminium Free, Coaltar Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | 3052784 |
| Number of Items | 1 |
| Product benefits | Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. Product benefits Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. See more |
| Recommended Uses For Product | Anti Wrinkle, Anti-Aging, Fine Line Treatment, Firming, Smoothening |
| Scent | Fragrance Free |
| Scent Name | Fragrance Free |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Special Ingredients | Glycerin, Retinol |
| Special ingredients | Glycerin, Retinol |
| Target Use Body Part | Face |
| UPC | 769915190045 769915193923 769915195767 |
| Unit Count | 30.0 millilitre |
| Use for | Face |
A**R
Emulsion is way better than any serum! Good for sensitive skin
I can’t stop talking about this product- I’ve been using The Ordinary Gran Active Retinoid 2% Emulsion for some time now and it has quickly become a standout product in my skincare routine. Unlike their usual serum formulations, this is a lightweight emulsion that feels gentle on the skin but packs a powerful punch. This retinoid emulsion delivers a strong, effective dose of active retinoid (Gran Active Retinoid, a next-gen retinoid) equivalent to retinal in performance but with a more skin-friendly profile. Despite having sensitive skin, I’ve had minimal irritation or redness, which is often a concern with retinoids. The emulsion texture really helps with tolerance and hydration- I find it so much more moisturising but not comedogenic. I’ve done a lot of research on ingredients and formulations, and this product truly lives up to the claims of being as effective as retinal, making it an excellent alternative for those who want results without harsh side effects. The emulsion is light, easily absorbed, and doesn’t leave a greasy or sticky residue. It layers beautifully under moisturizers and sunscreens. It’s different from The Ordinary’s serum textures so if you prefer something less heavy but still want the benefits of a strong retinoid, this is perfect. After consistent use, my skin looks smoother, more even-toned, and has a noticeable glow. It also helps with fine lines and overall texture without the usual dryness or peeling I experienced with other retinoids. This product is a great option for anyone, especially those with sensitive or reactive skin, who want to upgrade their retinoid game. I highly recommend it. No fragrance or smell which I love- indicates simplicity and always makes me breakout which this se mulakon does not do- I think I have found my favourite serum ever!
G**H
Great
Superb product with great results.
S**A
Authentic retinol - be careful when using
Love the little glass pipet bottle this comes in, does the job however once opened keep in fridge to maintain potency. Needs to be used within 3 months of opening. Definitely dried skin out however nothing wrong with product - thats what real retinol does. Due to skin sensitivity I have discontinued. Be careful when using as its authentic retinol.
C**Y
A great buy for a simple longterm routine.
The texture is lightweight and milky, spreads effortlessly, and absorbs quickly without any greasy or sticky residue, no noticeable scent. It layers perfectly under moisturizer and never pills. What stands out most is how tolerable it is. No dryness, flaking, redness, or sensitivity at all, even when used nightly. At the same time, it’s clearly working—skin looks noticeably smoother, more even-toned, and refined. Fine lines appear softened and overall clarity has improved significantly. For the price, the quality and performance are outstanding. Simple packaging, precise pump, and a little goes a long way. This has become a permanent step in my routine. Highly recommend for anyone wanting real retinoid benefits without the usual irritation.
P**.
Great for dry skin
Works well at reducing fine lines. Moisture retention is increased but needs a moisturizer on top. Great for those with dry older skin. Nice thick serum consistency. Minimal fragrance which is good. Nice application. Glides on the skin.
I**Y
Good
Already improving my acne
M**N
Performan
Does not seem to be working
A**N
Perfect
Love it. Skin looks and feels better and healthier. It doesn’t leave my skin oily after it dries. This bottle has lasted around 3 months.
S**.
Maravilloso
Me encanta, deja mi piel tersa y humectada a la vez que trabaja para prevenir arrugas. No pica, no irrita ni produce sensibilidad.
J**N
Serum
Love it on reorder when empty very satisfied
G**A
Ottimo prodotto
Dopo 1 mese di utilizzo costante posso dire che è un ottimo prodotto. Rende la pelle più bella, luminosa, riduce le macchie e assottiglia le piccole rughe
A**O
Retinol a buen precio
Buen producto. Una buena cantidad de retinol a un buen precio. Va con gotero que lo hace muy fácil de dosificar. Merece la pena.
N**R
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Trustpilot
3 weeks ago
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