Pure White 30 Volume Hair Developers for Lightening & Gray Coverage

Love this developer, doesn't damage hair, but gets the job done.

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

This was good helped my color

I bought this product because I was tired of buying the small boxes in the store that seem to have less than less product in it. I bought this along with the tub of lightning powder. It’s easy to mix. It’s very thick and creamy. I feel this is a great product. The directions on the bottle are easy to follow. I do recommend wearing gloves when you use this product. The smell is moderate and not overbearing. I’ve gotten this product on my skin and it does not burn me. I have used this product on my scalp as well as just on my hair. Buy the right lightning volume. It does lighten my hair quite a bit. Along with the lightning powder that I buy. Definitely a quality product. I will buy it again.

Works well

Love it

Would recommend

Bueno

This product works great and for a great price

Hair dye Excellent product.

Works great and effective.

Excellent product

Works great thank you! 30v on my level 7 blonde for 20 mins turned it banana yellow but I should have did 30 mins tbh .. still works great thank you again