It's Pure

Description

🌿 Elevate your hair game with pure, organic power!

It's Pure is the first herbal hair color certified organic by the Soil Association, featuring a 100% natural, henna-based formula free from harmful chemicals like PPD, ammonia, and parabens. Designed to darken blonde to medium brown or grey hair, it delivers a healthy shine and volume boost, perfect for professionals seeking a clean, vibrant, and eco-conscious hair color solution.