Marketing Builder v2.2

Description

Win more customers with smart selling tools andtechniquesProduct InformationFocus your marketing win customers and build sales with these sophisticatedselling tools and techniques.If you're a small or medium-sized business it may be your only chanceto achieve this level of marketing savvy and to compete effectively againstlarger companies with more people and resources devoted to marketing. Andif marketing is your job whether you're at a big company or an ad agencyMarketingBuilder offers an easy effective way to analyze your currentmarketing efforts and improve their effectiveness as well as providingyou with a library of powerful tools time-saving pre-formatted documentsand answers to your marketing questions. Marketing PlansIf you need to write a professional level marketing plan MarketingBuilderInteractive provides six different models. Your choices are a marketingplan for Business-to-Business Consumer Products Consumer Services Non-ProfitsRetail Stores and Internet. Tools for Every DayMarketingBuilder Interactive also includes tools useful to yourevery day marketing tasks -- advertising and direct mail analysis pressreleases and co-marketing agreements. All said there are more than 50prepared editable documents and spreadsheets enabling you to plan implementand track every aspect of any size marketing plan or program.You'll find the methods and formulas the words and advice to help youtarget your customers analyze your competition determine the future valueof a customer name and launch new products or services and select anadvertising agency. You'll find all the tools you need to analyze and trackyour programs. Expertise from many sourcesIn creating MarketingBuilder they turned to a team of industryexperts for the know-how in MarketingBuilder Interactive like AlexanderHiam noted author of Marketing for Dummies the Vest PocketMarketer and co-author of the Portable MBA in Marketing; andmarketing professionals from some of the world's most respe