Colgate Max White Ultra Active Foam Whitening Toothpaste, 75ml | Enjoy deep whitening in just 3 days* with a warming rich foam and visibly whiter teeth

I was always a sceptic on the value of these premium whitening toothpastes however whilst results weren’t quite as instantaneous as promised, after using daily for a few weeks I can say my teeth are whiter and look as best they have since childhood. Not over strong on the flavour, leaves a nice fresh feel which lasts for longer than regular toothpastes

This is an effective whitening toothpaste. It is not professional-grade teeth whitening, of course, but for a toothpaste, it most definitely removes stains, resulting in brighter teeth. I agree with other reviewers that it has the texture of some weird putty, and the taste is chemical and horrific. However, I am willing to put up with the dreadful taste for 2 minutes of brushing twice a day and have brighter teeth. I will continue using it as a short-term whitening treatment once a month (my teeth are fairly white and not heavily stained, so I do not need it as a daily toothpaste).

Very good toothpaste used before so ongoing purchase.

Absolutely horrendous taste, like nothing you've ever had in a toothpaste. Almost like its too chemical and shouldn't taste like that. But whitens teeth more than any toothpaste I've used too.

The same as all their toothpaste, no difference whitening but nice taste and cool breath

Actually works after 3-4 days, got so many compliments asking if i had professionally whitened my teeth. Only reason I haven't given a 5 is the weird taste. Since it doesn't have flouride, would recommend using this in the morning and then a normal flouride toothpaste before sleeping (dont rinse).

This is a family toothpaste keeping your mouth fresh. Good value for your money

Good value for money

I'm in trouble because now I can't use any other toothpaste but this one - although more expensive than most types, i find this really helps lighten my teeth which get stained from my coffee and tea consumption. I find it more abrasive than most toothpastes, but to me it feels like a really deeper clean.

Elle ne sont pas plus blanche après 3 jours, ni même après 1 semaine. Très déçu.