---
product_id: 4347670
title: "Airline Marketing and Management"
brand: "stephen shaw"
price: "S$80"
currency: SGD
in_stock: false
reviews_count: 7
url: https://www.desertcart.sg/products/4347670-airline-marketing-and-management
store_origin: SG
region: Singapore
---

# Airline Marketing and Management

**Brand:** stephen shaw
**Price:** S$80
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Airline Marketing and Management by stephen shaw
- **How much does it cost?** S$80 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/4347670-airline-marketing-and-management)

## Best For

- stephen shaw enthusiasts

## Why This Product

- Trusted stephen shaw brand quality
- Free international shipping included
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## Description

Airline Marketing and Management

## Images

![Airline Marketing and Management - Image 1](https://m.media-amazon.com/images/I/71-LFKEiK+L.jpg)
![Airline Marketing and Management - Image 2](https://m.media-amazon.com/images/I/81bRB6oltBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An essential airline management and marketing text.
*by M***O on March 9, 2002*

The Fourth Edition is an updated and important text for people with whom need basic principles in marketing and management explained as it applies to the airline industry.Airline Marketing and Management is a gem because it carefully breaks down major marketing and promotion concepts all the way down to smaller segments with great examples.This book is a classic. Readers will get an indepth understanding of aviation and, surprisingly, why the airline industry is still in shambles today. It covers the intricacies of product design and development, pricing and revenue management, pricing and revenue management, distribution channels, and selling and advertising policies.Many of the "tried and proven time after time" principles are, for the most part, still ignored by airline managers today. The author is diligent in his effort to examine "time-proven principles."This is a marketing book about the fundamentals. Can't move on until you got them down!

### ⭐⭐⭐⭐⭐ Recommended
*by B***V on March 2, 2015*

Great book for every travel startup founder

### ⭐⭐⭐⭐ Interesting introductory text
*by R***O on December 28, 2007*

As a management consultant doing his first project in the Airline industry I researched some books with the objective of finding one that not only could give me a good business overview but that also covered some specific topics in which I was interested (e.g., Revenue Management and Distribution Channels).The book does a good job providing the overall picture of the business industry, always giving concrete and interesting examples of what is happening in the market. The book is well structured and covers the basic necessary topics in airline management.The book does not however go into a deep level of detail in each of the topics, and sometimes the author doesn't follow a very clear and sharp storyline. As the book doesn't go too deep on each topic, after some months working in the industry, a person will be familiar with most of what the book talks about.The conclusion is that the book serves well for a person initiating in this industry and that needs a broad understanding on a set of different topics without going into much unecessary detail. This is exactly its purpose.

## Frequently Bought Together

- Airline Marketing and Management
- Straight and Level: Practical Airline Economics

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-02-06*