The Definitive Guide to Getting Your Budget Approved!: Measure Intangibles to Calculate Your ROI Business Case Paperback – Big Book, 1 November 2008

The Definitive Guide To Getting Your Budget Approved shows the reader how to take a complex task, quantifying the revenue value of qualitative projects that impact intagibles like brand perception and customer satisfaction, and breaks the benefit analysis into understandable components. This book is great for department leaders with varying skills - it teaches and explains the vocabulary, purpose, and expected results for the analytical process. Thank you for the step by step plan which will give department heads the tools needed to present ROI values for qualitative initiatives.