What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, RR04 Intense Dark Red

Product ID: 4056315

Details

Brand
L'Oreal Paris
Color
RR04 Intense
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

S$30

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Description

🔥 Own your signature shade with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
TRUSTED INNOVATION - Backed by L’Oreal Paris’s decades of expertise and cutting-edge hair color technology.
LONG LASTING RADIANCE - Experience vibrant, fade-defying color that stays luminous for up to 9 weeks.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage every time.
GRAY COVERAGE CONDITIONING - Rich pigments cover gray hair while conditioning for silky, resilient strands.

L'Oreal Paris Superior Preference Intense Dark Red RR-04 is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with gray coverage and conditioning benefits that last up to 9 weeks, making it a top-rated choice for professional-quality, long-lasting hair color.

Specifications

ASIN	B004BZQ9BY
ASIN	B004BZQ9BY
Best Sellers Rank	#202 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color
Brand Name	L'Oreal Paris
Color	RR04 Intense Dark Red
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (59,132)
Global Trade Identification Number	00071249253519
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Weight	4.54 g
Item model number	071249253519
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253519
Material Features	Gel Formula, Sodium Chloride Free
Material Type Free	Sodium Chloride Free
Model Number	071249253519
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.16 ounces
Recommended Uses For Product	Softening
Set Name	Single Hair Dye Kit
Suitable Hair Color	Red
UPC	071249253519
UPC	071249253519
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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The product quality is outstanding. Exactly what I needed for my work.

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

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S$30

Duties & taxes included

In stock

Sold byAmazon SINGAPOREDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to SINGAPORE.

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TrustScore 4.5 | 7,300+ reviews

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The delivery time was excellent, and the packaging was secure.

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