---
product_id: 38814252
title: "The Global Brand: How to Create and Develop Lasting Brand Value in the World Market"
brand: "st. martin's griffin"
price: "S$28"
currency: SGD
in_stock: true
reviews_count: 10
category: "Book"
url: https://www.desertcart.sg/products/38814252-the-global-brand-how-to-create-and-develop-lasting-brand
store_origin: SG
region: Singapore
---

# The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

**Brand:** st. martin's griffin
**Price:** S$28
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Global Brand: How to Create and Develop Lasting Brand Value in the World Market by st. martin's griffin
- **How much does it cost?** S$28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/38814252-the-global-brand-how-to-create-and-develop-lasting-brand)

## Best For

- st. martin's griffin enthusiasts

## Why This Product

- Trusted st. martin's griffin brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

## Images

![The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Image 1](https://m.media-amazon.com/images/I/513fkXKAFeL.jpg)
![The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Image 2](https://m.media-amazon.com/images/I/51wdfKIhVcL.jpg)
![The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Image 3](https://m.media-amazon.com/images/I/31PLSZRiKLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Great condition
  

*by M***S on Reviewed in the United States on March 2, 2014*

With the exception of a fold/crease on the first page, the book was in great condition. In general it was of good quality.

### ⭐⭐⭐⭐⭐ 







  
  
    Great Book! Highly recommended
  

*by E***O on Reviewed in the United States on January 2, 2015*

Great Book!  Highly recommended.

### ⭐⭐⭐⭐⭐ 







  
  
    Sound advice for global marketers
  

*by M***N on Reviewed in the United States on November 20, 2008*

As a marketing executive in the international branch of a Fortune 500 company I can really relate to the concepts outlined in this comprehensive and well researched book.  In a way, I felt that the author was preaching to the choir.Mr. Hollis shows us how the most successful global companies are those that have found a balance between their desire to achieve economies of scale, and their willingness to adapt their products to local cultures, tastes and habits.He gives us the successful example of McDonald's, a brand positioned as "fast, low cost food" in the US, but considered more upscale in other countries by people who identify themselves with the West and the American way of life.  These differences have prompted the addition of value added services like home delivery, and the creation of concepts like McCafe.The book also dispels some common business myths like the "first mover advantage", which is not necessarily true in the global scene, and the notion that consumers in developing countries just care about price (when in fact they place more importance on brands than their counterparts in developed countries).Mr. Hollis finishes his book with some specific tips on how to align organization and resources so that corporations can position their brands for global success.I recommend this book to anybody who is interested or involved in building brands, and wouldn't hesitate to call it a must-read for all those in charge of leading organizations and brands in their quest for international growth.

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-02-10*