--- product_id: 349065960 title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia" brand: "l'oreal paris" price: "S$29" currency: SGD in_stock: true category: "L'oreal Paris" url: https://www.desertcart.sg/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair store_origin: SG region: Singapore --- # Precious flower oils for luminous shine Permanent, fade-defying colour Optimal grey coverage & anti-brassiness L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia **Brand:** l'oreal paris **Price:** S$29 **Availability:** ✅ In Stock ## Summary > ✨ Own your cool blonde glow with Siberia brilliance! ❄️ ## Quick Answers - **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia by l'oreal paris - **How much does it cost?** S$29 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **UV & Vitamin E Protection:** Shine protect conditioner preserves your colour’s brilliance for up to 8 weeks, keeping your hair healthy and vibrant. - • **All-in-One Professional Kit:** Includes colourant crème, developer, anti-brassiness mask, and protective gloves for salon-quality results at home. - • **Fade-Defying Luminous Colour:** Experience vibrant, multi-tonal Siberia blonde that lasts for weeks without dulling. - • **Nourishing Translucent Gel Formula:** Infused with precious flower oils to intensify natural hair nuances and deliver a radiant finish. - • **Complete Grey Coverage & Brass Neutralizer:** Say goodbye to greys and unwanted yellow tones with the included purple anti-brassiness mask. ## Overview L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye designed for professional-grade, long-lasting cool blonde shades with intense grey coverage. Its translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask ensures luminous, multi-dimensional colour while protecting hair health. The complete kit includes everything needed for an easy, at-home salon experience, delivering radiant, fade-defying results with UV and Vitamin E protection for up to 8 weeks. ## Description Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet. Safety Warning For External Use Only Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones - Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.12 Siberia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B096WKZVLZ | | ASIN | B096WKZVLZ | | Benefits | Nourishing & Conditioning | | Best Sellers Rank | 559 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 9.12 Very Light Ash Beige Blonde | | Container Type | Tube | | Country Of Origin | Belgium | | Country of origin | Belgium | | Customer Reviews | 4.1 4.1 out of 5 stars (173) | | Customer reviews | 4.1 4.1 out of 5 stars (173) | | Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Full Cure Time | 30 Minutes | | Guaranteed software updates until | unknown | | Hair Color Permanence | Permanent | | Hair Type | Color Treated | | Item Form | Cream | | Item Type Name | L'Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 9.12 Siberia Very Light Ash Beige Blonde | | Item model number | 3600523947737 | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523947737 | | Material Features | Natural | | Material Type Free | Allergen Free | | Model Number | 3600523947737 | | Number of Items | 1 | | Product Dimensions | 6 x 9 x 17 cm; 270 g | | Recommended Uses For Product | Hair coloring | | Set Name | L'Oreal Paris Preference | | Suitable Hair Colour | Light Blonde | | Unit Count | 1 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 9.12 Very Light Ash Beige Blonde - **Hair type:** Color Treated - **Item form:** Cream - **Material Type Free:** Allergen Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Nourishing & Conditioning - **Unit count:** 1 count ## Images ![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 1](https://m.media-amazon.com/images/I/710hrS9I3DL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair](https://www.desertcart.sg/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-09-27*