---
product_id: 318198713
title: "Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity"
price: "S$27"
currency: SGD
in_stock: true
reviews_count: 6
url: https://www.desertcart.sg/products/318198713-alchemy-the-magic-of-original-thinking-in-a-world-mind
store_origin: SG
region: Singapore
---

# Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

**Price:** S$27
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
- **How much does it cost?** S$27 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/318198713-alchemy-the-magic-of-original-thinking-in-a-world-mind)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Sutherland, Rory online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Buy the book, short Panworld Global! - Thought provoking book. If you read behavioral finance books the basic concept that economic models are predicated on a flawed assumption of consumer rationality will be not be new, however the author brings a different perspective given background in advertising. 3 star rating purely a reflection on the seller Panworld Global. Expense relative to other sellers is frustrating but the bigger problem is books often turn up damaged. Try and buy elsewhere.
Review: Rory Sutherland is a marketing genius, who is working in marketing over thirty years, has a deep understanding of human behaviour, psychology behind, but also has a sense of humour and understanding economics, and is able to put different information together, "Connect the dots". This book is clever, authentic, surprisingly good and useful, definitely NOT BORING. I can recommend this book.

## Images

![Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity - Image 1](https://m.media-amazon.com/images/I/71nK4nL3-lL.jpg)

## Customer Reviews

### ⭐⭐⭐ Buy the book, short Panworld Global!
*by E***D on 31 May 2020*

Thought provoking book. If you read behavioral finance books the basic concept that economic models are predicated on a flawed assumption of consumer rationality will be not be new, however the author brings a different perspective given background in advertising. 3 star rating purely a reflection on the seller Panworld Global. Expense relative to other sellers is frustrating but the bigger problem is books often turn up damaged. Try and buy elsewhere.

### ⭐⭐⭐⭐⭐ Review
*by M***A on 6 December 2025*

Rory Sutherland is a marketing genius, who is working in marketing over thirty years, has a deep understanding of human behaviour, psychology behind, but also has a sense of humour and understanding economics, and is able to put different information together, "Connect the dots". This book is clever, authentic, surprisingly good and useful, definitely NOT BORING. I can recommend this book.

### ⭐⭐⭐⭐⭐ Review
*by L***S on 31 October 2024*

Surprisingly funny and adds a lot of new and interesting information.

## Frequently Bought Together

- Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- The Choice Factory: 25 behavioural biases that influence what we buy

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**Shop now:** [https://www.desertcart.sg/products/318198713-alchemy-the-magic-of-original-thinking-in-a-world-mind](https://www.desertcart.sg/products/318198713-alchemy-the-magic-of-original-thinking-in-a-world-mind)

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-01-24*