---
product_id: 273456292
title: "Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)"
brand: "maidenform"
price: "S$84"
currency: SGD
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.sg/products/273456292-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack
store_origin: SG
region: Singapore
---

# Racerback design for strap stability Elegant lace back with smoothing side wings Full coverage cups with smart-zone lift Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)

**Brand:** maidenform
**Price:** S$84
**Availability:** ✅ In Stock

## Summary

> 🎯 Pure Genius Support Meets Sleek Style — Never Settle for Less!

## Quick Answers

- **What is this?** Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform
- **How much does it cost?** S$84 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/273456292-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Seamless Elegance:** Gorgeous lace back and smoothing side wings create a sleek, polished look under any outfit.
- • **Versatile & Sporty:** Combines sporty racerback style with sexy softness, ideal for workdays or weekend vibes.
- • **Stay Secure All Day:** Racerback straps prevent slipping, keeping you confident and comfortable from AM to PM.
- • **Effortless Wearability:** Front closure design makes on/off a breeze—perfect for busy professionals on the go.
- • **Ultimate Support & Shape:** Smart-zone cups and built-in sling deliver lift and contouring that flatters every silhouette.

## Overview

The Maidenform Women's Pure Genius Racerback Bra offers full coverage with smart-zone cups and a built-in sling for superior lift and comfort. Featuring a front closure and racerback straps, it ensures no slipping and easy wear. The elegant lace back and smoothing side wings provide a polished silhouette, making it a versatile choice for professional millennials seeking both function and flair.

## Description

Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

Review: Best bras ever - Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move
Review: Best racerback for modest cup sizes - I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

## Features

- Bare your shoulders look smooth and shapely all around
- Extra coverage cups for unbelievable comfort and sexy shaping
- Gorgeous lace back adds support side wings help smooth you
- Easy on/off front close soft back-adjust straps
- Smart-zone cups lift and shape from the sides

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00GYTLVCM |
| Best Sellers Rank | 393,520 in Fashion ( See Top 100 in Fashion ) 2,720 in Women's Everyday Bras |
| Customer reviews | 4.2 4.2 out of 5 stars (23,714) |
| Date First Available  | 8 Aug. 2005 |
| Department  | Women's |
| Item model number  | 07112 |
| Manufacturer  | Maidenform |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 199.58 g |
| Release date  | 10 Nov. 2013 |

## Images

![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/415MJd9+71L.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 2](https://m.media-amazon.com/images/I/41iH+FXto9L.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 3](https://m.media-amazon.com/images/I/41s11b0FLTL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 4](https://m.media-amazon.com/images/I/41zvTwpXPAL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 5](https://m.media-amazon.com/images/I/51AHfy5v9zL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best bras ever
*by A***R on 16 May 2025*

Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move

### ⭐⭐⭐⭐⭐ Best racerback for modest cup sizes
*by M***A on 2 September 2019*

I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

### ⭐⭐⭐⭐ fairly tight fit though not enough to send back
*by H***D on 12 May 2021*

I was not happy that this bra arrived with dirty marks on it. I finally decided I would wash it rather than return it so I hope the marks will come off. I was very glad to find this as I have purchased similar ones in the US but find front opening bras difficult to obtain in the UK. Not sure why as they make much more sense!

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**Shop now:** [https://www.desertcart.sg/products/273456292-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack](https://www.desertcart.sg/products/273456292-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-01-23*