Permanent Liquid Hair Color for Gray Coverage| 7R Red| 1.4 Fl Oz

7R/810 has been my hair color now for 11 years and I can't see myself going back to any other color (and my hair has been every color from black to green to blonde to pink). It doesn't fade badly for me either.

I used two wella colors (6R and 7G) in my hair and I used a bleach topper for the bright color in the front. I think the color took really well and gave me all the highlights. I used to complete my color with Ion and for dark hair only but the color I got with wella is far beyond what I was able to achieve with the other products.

This is the perfect red. I use it with 30 vol developer on my level 5 medium brown hair and it gives me a vibrant level 6 red. I use it to tone my hair with 10 vol after lightening and it works well for that too. It fades about the same as any red color so I touch up with copper color depositing conditioner.

Love the color and I would buy again.

I use it with a 20vol developer every 6-8 weeks. It’s a beautiful shade of rich red.