22 Immutable Laws Of Marketing

Libro VITAL para los que nos dedicamos a esto. Fácil de leer, directo, con ejemplos claros y sencillos (alguno que otro anticuado, por estar escrito en los 90) pero es perfecto. Escrito en un inglés fácil de leer y además con jerga profesional en inglés que siempre va bien aprender.

Très bon livre sur le marketing, les exemples sont un peu rattrapé par les années (Oui oui microsoft a bien dépassé IBM). Ponctué d'humour. Un classique à avoir dans sa bibliothèque.

Just loved this book. Great common sense advice in a quick and easy read. As mentioned in other reviews that the companies used as examples are a little outdated, the concepts within are, I feel, even more relevant to today's marketing strategies that should be being applied, given the rise of marketing becoming more about creating something meaningful rather than trying to bulldoze people in to buying a product just because it is manufactured by an established brand or because we're told it's the next big thing which is dying out as fast as the dinosaurs did. The face of business and providing what the customer actually wants is a trend that is gathering speed, the consumer has discovered their ability to decide what works for them and put their hard earned cash in to a company that can 'speak' directly to them as individuals rather than as the faceless masses. People are tired of and also becoming savvy to the fact they are being 'sold' to. A lot of the laws break down these tactics and highlight the ever changing face of marketing and sales. There has been a revolution in the world of marketing taking place, lead by the likes of Seth Godin and Bernadette Jiwa on how to build brands, no matter how big or small, that consumers are welcoming in to their hearts and homes and this book is a great accompaniment to those authors and their ideas.

Great book to fast track marketing 101s Easy to read and full of knowledge.

es ist schon in die Jahre gekommen. beim Lesen muß man einige Aussagen in Perspektive setzen da zum Zeitpunkt der Drucklegung einige technische Wendungen und Neuerungen nicht vorhersehbar waren. zumindest nicht für die Autoren. der Zwilling "Positioning" (gleiche Autoren) gehört einfach mit dazu. ich habe es mir bestellt weil ich mein Buch aus den 90ern nicht mehr gefunden habe. Rolf Dobelli's - Die Kunst des klaren Denkens - sollte im gleichen Buch-Stabel immer griffbereit sein ;-)