Verve Ultra SLS-Free Toothpaste with Fluoride, 4.5 oz.

It's good toothpaste. Flavor isn't too intense like most are, which is a stupid trick most toothpastes do to make people think they're working. Doesn't foam much, which is just another stupid trick to make you think they're working. No SLS to do those things, which caused me painful canker sores every couple weeks while growing up before I realized why. Does have fluoride, which is important. The "natural" SLS-free toothpastes at my local stores don't because people believe misinformation, so I had to buy online. Glad I found this one and have been using it for years now with a strong sonic toothbrush, without dental problems.

Best toothpaste I’ve found. Contains fluoride and SLS-free, and that’s what I want. No more canker sores. Good taste. Expensive but worth it & lasts a long time.

such a good toothpaste for those who don’t like sls but still want to include fluoride in their dental routine. tastes just like many popular toothpastes but isn’t spicy like sls would be.

What a lifesaver! I seemed to have developed a random allergy to mouth care products recently and couldn't put my finger on the culprit for the life of me, so I was stuck brushing with baking soda and foregoing everything else. No bueno in the long-term, obviously! For those who might be experiencing something similar, I was developing mouth ulcers on my tongue and the insides of my mouth, and my lips and tongue were burning to the point that I couldn't eat or drink without pain. Eventually I realized that it might be my toothpaste. Sure enough, stopping the toothpaste (yuck, I know) healed my mouth. I went through probably five different toothpaste brands, trying to find the culprit, before I tried this SLS-free brand. Lo and behold, I'm probably two weeks in to a twice a day brushing routine with Verve and no pain! Praise the toothpaste gods. ABOUT THE ACTUAL PRODUCT: I really don't understand the negative reviews about consistency and difficulty squeezing. It takes a LITTLE more effort to squeeze the toothpaste out of this tube than, say, a tube of regular Colgate, but it's definitely not the an Olympic test of strength like many are making it out to be. However, it might be a little much for people with severe arthritis or other conditions that limit dexterity/strength/etc. The consistency is thicker than Colgate, Arm & Hammer, and the like, and it takes a little longer to dissolve in my mouth and get that consistency I'm used to. Doesn't bother me, though. The taste is great for me. Still minty and fresh but with a little less burning intensity than most mint-flavored pastes. Leaves my mouth feeling clean and fresh. I am officially a convert. Highly recommend! Feel free to ask questions if you wish.

There aren't a lot of products that are both SLS free and have fluoride, unless you use Sensodyne or use a fluoride rinse afterwards. This is a nice product without any weird, trendy, or unnecessary ingredients that is great for mouths that have trouble with SLS.