--- product_id: 2587559 title: "L'Oreal Paris Superior Preference Hair Color, 7LA Lightest Auburn" brand: "l'oreal paris" price: "S$27" currency: SGD in_stock: true category: "L'oreal Paris" url: https://www.desertcart.sg/products/2587559-loreal-paris-superior-preference-hair-color-7la-lightest-auburn store_origin: SG region: Singapore --- # Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Hair Color, 7LA Lightest Auburn **Brand:** l'oreal paris **Price:** S$27 **Availability:** ✅ In Stock ## Summary > 🔥 Turn heads with radiant, fade-defying color that lasts! 💇‍♀️ ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Hair Color, 7LA Lightest Auburn by l'oreal paris - **How much does it cost?** S$27 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/2587559-loreal-paris-superior-preference-hair-color-7la-lightest-auburn) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home. - • **Long-Lasting Radiance:** Experience vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise. - • **Precision No-Drip Gel:** Enjoy mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand. - • **UV & Vitamin E Protection:** Protect your investment with a shine-enhancing conditioner infused with UV filters and Vitamin E to lock in color brilliance. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and soft to the touch. ## Overview L'Oreal Paris Superior Preference Lightest Auburn 7LA is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning benefits that last up to 9 weeks. This all-in-one kit ensures precise application and salon-quality results, making it a top choice for professionals and trendsetters alike. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOSFQM | | ASIN | B000KOSFQM | | Best Sellers Rank | #190 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 7LA Lightest Auburn | | Container Type | Packet | | Customer Reviews | 4.5 4.5 out of 5 stars (59,158) | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Item Type Name | chemical-hair-dyes | | Item Weight | 11.34 g | | Item model number | CX | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | FPS-172643 | | Material Feature | Compostable Warning | | Material Features | Compostable | | Material Type Free | Alcohol Free | | Model Number | CX | | Number of Items | 1 | | Product Benefits | Shine Enhancing | | Product Dimensions | 6.3 x 3.5 x 2.25 inches; 0.4 ounces | | Recommended Uses For Product | Softening | | Suitable Hair Color | All Hair Colors | | UPC | 071249253168 | | UPC | 071249253168 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 7LA Lightest Auburn - **Item Form:** Gel - **Package Information:** Packet - **Product Benefits:** Shine Enhancing ## Images ![L'Oreal Paris Superior Preference Hair Color, 7LA Lightest Auburn - Image 1](https://m.media-amazon.com/images/I/81iKc8HEgNL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, C74 Copper Crave (Intense Copper), Pack of 1, Hair Dye --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/2587559-loreal-paris-superior-preference-hair-color-7la-lightest-auburn](https://www.desertcart.sg/products/2587559-loreal-paris-superior-preference-hair-color-7la-lightest-auburn) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-10-31*