--- product_id: 253885570 title: "OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know" price: "S$85" currency: SGD in_stock: true reviews_count: 5 url: https://www.desertcart.sg/products/253885570-oxford-university-press-how-brands-grow-what-marketers-dont-know store_origin: SG region: Singapore --- # Data-driven marketing insights Top-ranked marketing bestseller Same-day dispatch before noon OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know **Price:** S$85 **Availability:** βœ… In Stock ## Summary > πŸ“Š Rethink marketing. Grow smarter. Lead the pack. ## Quick Answers - **What is this?** OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know - **How much does it cost?** S$85 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/253885570-oxford-university-press-how-brands-grow-what-marketers-dont-know) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Rapid Delivery:** Get your copy dispatched the same day for orders before 12 noonβ€”no waiting. - β€’ **Risk-Free Purchase:** Guaranteed secure packaging and hassle-free returns for peace of mind. - β€’ **Top-Tier Bestseller:** Join thousands of marketers who rated it 4.6/5 with 700+ reviews. - β€’ **Empirical Marketing Mastery:** Unlock evidence-based strategies that challenge traditional marketing myths. - β€’ **Revolutionize Your Brand Growth:** Discover why mental and physical availability are the real keys to scaling brands. ## Overview How Brands Grow by Oxford University Press is a critically acclaimed, data-backed marketing book that debunks traditional theories and reveals what truly drives brand growth. Ranked in the top 40 marketing books with over 700 positive reviews, it offers fresh perspectives on advertising, loyalty, and pricing strategies. Perfect for forward-thinking marketers eager to stay ahead. ## Description This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Br Review: A must read for un-learning and re-learning some of the marketing tricks - The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement. I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows. No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers. Review: Good read for marketers - Good book for people in marketing or brand managers ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #6,597 in Books ( See Top 100 in Books ) #10 in Linguistics Reference #35 in Marketing #104 in Economics | | Customer Reviews | 4.6 out of 5 stars 721 Reviews | ## Images ![OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know - Image 1](https://m.media-amazon.com/images/I/71bMEcz29IL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read for un-learning and re-learning some of the marketing tricks *by V***N on 28 June 2020* The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement. I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows. No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers. ### ⭐⭐⭐⭐⭐ Good read for marketers *by P***E on 25 August 2025* Good book for people in marketing or brand managers ### ⭐⭐⭐⭐⭐ A must-have for any marketer! *by A***E on 25 October 2017* Probably among the top 10 best marketing books ever red, along with Consumer connection, Cultural branding, etc. Altough some short-cuts are taken, and some chapters repeat themselves, it is an amazing though-provoking book for anyone who has gone through the dogma books of Kotler & like. ## Frequently Bought Together - How Brands Grow: What Marketers Don't Know - How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Building Distinctive Brand Assets --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/253885570-oxford-university-press-how-brands-grow-what-marketers-dont-know](https://www.desertcart.sg/products/253885570-oxford-university-press-how-brands-grow-what-marketers-dont-know) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-10-24*