






💼 Elevate your style game with effortless, flexible hold that means business.
American Crew Forming Cream is a premium water-based styling cream designed for men seeking medium hold with natural flexibility. Infused with lanolin wax and sucrose, it conditions and moisturizes hair while providing a thicker, fuller appearance. Easy to wash out and suitable for all hair types, this 1.7 oz cream is a staple for professional, polished looks.




| ASIN | B000KEIPC6 |
| ASIN | B000KEIPC6 |
| Batteries | AA batteries required. |
| Best Sellers Rank | #11,965 in Beauty ( See Top 100 in Beauty ) #120 in Hair Styling Creams & Lotions |
| Customer reviews | 4.4 4.4 out of 5 stars (17,758) |
| Date First Available | 6 August 2012 |
| Is Discontinued By Manufacturer | No |
| Item model number | 110017 |
| Item model number | 110017 |
| Manufacturer | American Crew |
| Manufacturer | American Crew |
| Product Dimensions | 7.32 x 7.32 x 7.32 cm; 1.36 kg |
| Product Dimensions | 7.32 x 7.32 x 7.32 cm; 1.36 kg |
N**.
Good product
Amazing product
K**D
Extremely bad
I received the jar opened and it's non returnable and their is no production or expired date on it and unfortunately it's not affecting at my hair at all like it's not exist so i don't recommend it to any one .
S**B
Used one
I got used one. The product I received looks half. This is very bad. And there is no return option. I need refund. Iam a regular amazon customer
K**R
OLD
Doesn’t look a new one
D**D
I have dry, thick, frizzy and unruly hair, and this is the only hair product I can find that keeps it tamed and neat. Adds a nice level of shine and has good control. Would recommend checking out.
A**.
J'ai utilisé cette cire American Crew Forming Cream pendant longtemps sur les conseils de mon coiffeur, et c'est un excellent produit. Ce que j'ai aimé : L'équilibre parfait : Elle offre une bonne tenue tout en gardant une certaine souplesse. On ne se retrouve pas avec les cheveux figés ou "cartonnés". Le fini : Elle apporte un peu de brillance naturelle sans faire un effet gras. L'odeur : Très discrète et masculine, vraiment agréable. Aujourd'hui, j'ai changé de coupe et je suis passé sur une poudre coiffante, donc je ne l'utilise plus, mais je la recommande sans hésiter à tous ceux qui cherchent une cire fiable, facile à appliquer et de qualité professionnelle.
F**B
Il prodotto mi è piaciuto tanto perchè è una vera e propria crema,quindi non è dura come una cera. Come me chi ha problemi a usare le cere dure, questa crema fa al caso vostro per facilità di applicazione. L'odore ricorda tantissimo le creme solari che si usano per il mare Io la utlizzo nella seguente maniera: -Tampono i capelli con l'asciugamano(temperatura media) e do una prima asciugatura con il phon e spazzola dando la prima forma -A capelli quasi asciutti, metto una piccola quantità di prodotto.Ne basta poca Basta intingere solo il polpastrello,sfregare la crema tra le mani per riscaldarla e poi applicarla sui capelli. Potete ripetere il seguente passaggio se è troppo poca Consiglio di non esagerare altrimenti da quell'effetto unto e lucido sui capelli,come se fossero sporchi. -Successivamente metto il phon e temperatura massima e uso la spazzola per dare forma ai capelli. -Una volta avuta la forma desiderata, passate un pò d'aria fredda per fissare i vostro look. -Se volete fissare ulteriormente potete usare una lacca,o di nuovo un pò di crema, un pò di aria calda e dopo fredda del phon per fissare il tutto. Io ho i capelli mossi,lunghi almeno 12cm, e finalmente ,dopo tanti problemi, con questo prodotto sono riuscito a domarli e a farli rimanere al loro posto. La tenutà della Forming Cream, è media, ed ha una certa flessibilità.Se necessario durante la giornata si può passare una spazzola o risistemarli con le mani. Anche il giorno seguente si può riapplicare il prodotto e dare un colpo di phon e spazzola per "riprisitnare" lo styling Spedizione Amazon fantastica come sempre. Il prezzo diciamo a 14€ per 85g forse un paio di euro di troppo ma con determinate offerte la si può prendere anche a 11€ la 85g. PICCOLO APPUNTO: alcuni lamentano che la confezione è arrivata mezza vuota.Anche a me è successo, ma probabilmente essendo stata appoggiata su di un lato in luoghi caldi come il cassone dei corrieri tende a cambiare forma. Io ho lasciato il prodotto 10 minuti al sole e la Forming Cream ha ripreso la forma della confezione.
N**C
Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.
L**R
Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.
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