--- product_id: 2422158 title: "Superior Preference Hair Color, 9GR Golden Reddish Blonde" brand: "l'oreal paris" price: "S$26" currency: SGD in_stock: true category: "L'oreal Paris" url: https://www.desertcart.sg/products/2422158-superior-preference-hair-color-9gr-golden-reddish-blonde store_origin: SG region: Singapore --- # Up to 9 weeks fade-defying color Vitamin E & UV filter shine protection No-drip gel formula for precise application Superior Preference Hair Color, 9GR Golden Reddish Blonde **Brand:** l'oreal paris **Price:** S$26 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with Superior Preference – where vibrant color meets lasting shine! ## Quick Answers - **What is this?** Superior Preference Hair Color, 9GR Golden Reddish Blonde by l'oreal paris - **How much does it cost?** S$26 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/2422158-superior-preference-hair-color-9gr-golden-reddish-blonde) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete At-Home Kit:** Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results. - • **Long-Lasting Radiance:** Enjoy luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves to last. - • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand. - • **Trusted Gold Standard:** Backed by L’Oreal Paris innovation since 1973, join millions who trust Superior Preference for rich, multi-dimensional color. - • **Gray Coverage & Conditioning:** Seamlessly covers grays while conditioning hair for silky softness and resilient shine. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color in Golden Reddish Blonde 9GR delivers rich, fade-defying color with up to 9 weeks of radiance. Featuring a no-drip gel formula for precise application, it covers gray hair while conditioning with a Vitamin E and UV filter-infused Shine Protect Conditioner. This all-in-one kit includes color gel, developer crème, gloves, and instructions, offering professional-quality results at home. Trusted since 1973, it suits all hair types and ensures silky, luminous hair with every use. ## Description L’OREAL Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.• Our Gold Standard Since 1973 • Fade-Defying Color For Up To 8 Weeks And Shine System • Available In Over 50 Luminous Shades • Blends away gray Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box. Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOSF30 | | Best Sellers Rank | #188 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 9GR Golden Reddish Blonde | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 59,078 Reviews | | Full Cure Time | 14 days | | Global Trade Identification Number | 00071249253274 | | Hair Color Permanence | Permanent | | Hair Type | Aging | | Item Form | Gel | | Item Weight | 11.34 g | | Manufacturer | L'Oréal USA, Inc. | | Manufacturer Part Number | 071249253274 | | Material Features | Fade-defying for up to 8 weeks. Made with hi tenacity dyes. | | Material Type Free | Sodium Chloride Free | | Model Number | CX | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Conditioning, Hair Coloring | | Recommended Uses For Product | Softening | | Set Name | Superior Preference Hair Color Kit | | Suitable Hair Color | Reddish Blonde | | UPC | 071249253274 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 9GR Golden Reddish Blonde - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Hair Color, 9GR Golden Reddish Blonde - Image 1](https://m.media-amazon.com/images/I/81z4Ed8OlvL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8RB Medium Reddish Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/2422158-superior-preference-hair-color-9gr-golden-reddish-blonde](https://www.desertcart.sg/products/2422158-superior-preference-hair-color-9gr-golden-reddish-blonde) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-11-01*