Billion Dollar SmilePurple Whitening Tooth Polish, Purple Teeth Whitening, Purple Toothpaste, Daily Use, Colour Corrector

Not as good as the hype personally don’t think this 1 works disappointed in this product

As an avid user of purple shampoo for my hair this seemed like a winning idea, as my teeth are naturally quite yellow despite whitening... Did it work? No. It was a total waste of money. The toothpaste is BLUE not purple - apparently there is purple pigment in it but I didn’t see any effect from that. In fact, if anything the blue of the toothpaste combined with the yellow of my teeth and gave them a faint greenish tinge.. Not an attractive look!

Not purple. Blue. Doesn't whiten teeth.

Works well when used regularly.

Made gums bleed

Doesn’t work I’m 3 weeks in and teeth are exactly the same

Not so much a billion dollar smile, more like 2 Bob, except it costs £11 all but a penny. To kick off, since opening it, I've never been able to close the lid properly, to start with, I used it 3 times a day for the 1st 10 days or so, no change, down to twice a day, as it was disappearing rapidly, but brushed for longer, no change, now the tube is almost empty....and still can't close the lid.....and absolutely no change at all in my teeth. It hasn't whitened/lightened my teeth at all.Spend your money on something that will make you smile, because this toothpaste won't make you smile! Total waste of £11, I won't be buying this again.